What do you want to change?

Posted by cc576 at Nov 05, 2020 01:21 PM |
The Citizens of Change advertisement campaign.

Thirteen students and graduates have taken being a Citizen of Change to a new level by appearing in a video to be broadcast on national television channels.

The advert, which will air on Monday 16 November on All4 and ITV2, sets out what can be achieved by attending the University of Leicester and becoming a Citizen of Change.

The current students and graduates, from a range of disciplines, are asked the powerful question ’What do you want to change?’. Their genuine and unscripted answers give just a glimpse of the better world our students are going to create by tackling and changing the things that matter to them.

Before the ad airs on TV it will feature on our website from Tuesday 10 November and form part of a wider student recruitment drive. The two-month campaign is also using large outdoor adverts at key media sites to attract potential students. All the adverts are using the new Citizens of Change identity. ​​​​​​​

The advert will premier on Tuesday 10 November, but you can watch it here now. See the campaign page here.

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