Advertising Standards Authority Ruling

Posted by rmt22 at Nov 15, 2017 07:40 AM |
Clarification provided on use of ‘Top 1% World University’ claim.

The Advertising Standards Authority has today announced their adjudication on universities that they have found to have breached their advertising code.

In the case of Leicester, the ASA has challenged our claim to be ranked as a ‘top 1% world university.’  This is on the basis that ‘the accuracy of the estimated number of universities worldwide would … have a significant impact on whether (we) were genuinely in the top 1% in the world.’

The ASA has notified us that they believe continued use of this statement is ‘misleading’.  We don’t believe this was in any way misleading but will remove any reference to this metric from all future promotional materials as soon as practical.

At the University of Leicester we take facts and figures seriously, and we don’t set out to mislead or confuse prospective students or other interested parties.

We describe our ranking based on independent assessments provided by compilers of national and international league tables. These include the 2017CWUR World University Ranking; The Times Higher Education (THE) World University rankings, the Best Global University Rankings and the QS World University Rankings.

  • CWUR 2017 World University Ranking: Leicester is placed 19th in the UK and 226th in the world.  27,770 degree-granting institutions of higher education worldwide were evaluated
  • Times Higher Education 2018 World University Rankings: Leicester is ranked 159th in the world out of 1000 institutions listed. The top 1,000 represents no more than 5 per cent of the 20,000 higher education institutions in the world
  • QS 2018 World University Ranking: Leicester is ranked 238th out of more than 950 institution
  • Best Global University Rankings 2018: Leicester is ranked 232nd (of 1,000 formally ranked universities)

We are disappointed that the ASA differs in their interpretation of these rankings from the compilers of the tables themselves.

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