The Study of Media Audiences

UKOER Course Pack


The aim of this one semester course is to provide an introductory guide to important theoretical and methodological concerns that have influenced audience studies alongside some of the seminal work on the persuasive power of media.


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Course Handbook
Seminar Questions and Guidelines
Examination Questions

Presentation Lecture 1
Presentation Lecture 2
Presentation Lecture 3
Presentation Lecture 4
Presentation Lecture 5
Presentation Lecture 6
Presentation Lecture 7
Presentation Lecture 8
Presentation Lecture 9
Presentation Lecture 10



  • Author(s): Media and Communications
  • Subject: Study of Media Audiences
  • Keywords: ukoer "Media Audiences" media "audience studies" audience "power of media"
  • Grade level: 1st year Undergraduate
  • Course type: Instructional Web site 
  • Language(s):  English
  • Material type(s): Course package, PDF, rtf, HTML
  • Media format(s): PDF, rtf, HTML
  • OER Publish Date: 04 Dec 2009


    This OER is available for download in the following formats: 



    Seminar Questions and Guidelines

    Examinations Questions


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