Key Issues and Approaches to Media Studies Mod 1 Unit 6

UKOER Course Pack


This module introduces a variety of influential, competing ways of thinking about the media within the broad area of social science research, but drawing also on other disciplines. On completing this module, you will be able to identify and critically evaluate the major different theoretical approaches to the media and how these approaches relate to broader theories of society.

This unit explores one of the younger traditions in mass communication research which is sometimes called the New Audience Research. 


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Key Issues and Approaches to Media Studies Mod 1 Unit 6


  • Author(s): Media and Communications
  • Subject: Key Issues and Approaches to Media Studies
  • Keywords: ukoer "Media Audiences" media "audience studies" audience "power of media" "media studies" research  "media research" "theories of society"
  • Grade level: Postgraduate Masters
  • Course type: Instructional Web site 
  • Language(s):  English
  • Material type(s): Course package, PDF, rtf, HTML, ebook
  • Media format(s): PDF, rtf, HTML, ebook
  • OER Publish Date: 15 Feb 2010


    This OER is available for download in the following formats: 



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