Students at University of Leicester embrace campaign to promote wellbeing

Posted by nats2 at Jan 20, 2017 11:25 AM |
Be the Influence is a positive lifestyle campaign for Sport and Active Life, designed to promote physical, mental, social and sexual wellbeing
Be the Influence is a positive lifestyle campaign for Sport and Active Life, designed to promote student wellbeing in four areas: physical, mental, social and sexual.

The campaign not only encourages students to consider the wellbeing of themselves and those around them, but also promotes sporting students as wellbeing ambassadors to their peers and the wider community.

The University of Leicester was shortlisted for the #TakeAStand award at the annual BUCS Conference in 2016-17- a recognition of inclusivity and growth of success in women’s sport.

Following an effective collaborative approach between Sport & Active Life and the Student Support Service at the University of Leicester, the campaign has seen a number of successes this year, including:

  • More than doubled online social media engagement, with regular interaction from almost all 34 clubs across a number of themed events.
  • National campaign aimed at inspiring women in Higher Education to participate in physical activity trended in Leicester with the hashtag #ThisBUCSGirlCan.
  • ‘Girls Night In’ event specifically aimed at engaging inactive women in physical activity.
  • 88% of clubs now have a designated Wellbeing contact on their Club committee, up from 18% in 2016-17. Wellbeing contacts have attended workshops such as Mental Health in Sport, led by Student Minds to provide more effective support to their members with Mental Health issues.
  • HeForShe Theatre piece originated by University of Leicester alumnus Sadie Alleyne receives praise from the United Nations and is now being implemented across Universities throughout the UK.

Clubs at the University of Leicester have also promoted the White Ribbon Campaign against Gender Violence. Over 400 students wore white ribbons during the ‘Sport & Active Life Takeover’ on Wednesday 29 November while a further 100 wore wristbands in support of the campaign at their respective fixtures.

Team Leicester officially launched their Be The Influence campaign with an inspiring video on what it means to ‘Be the Influence’:

Paul Robbins, Team Leicester Sports Coordinator, said: “These are just some examples of the many ways in which the Sport & Active Life Service & Student Support Services have engaged with the Be the Influence Campaign, and credit must be given to the enthusiasm and dedication of student volunteers, who have made it such a success so far this academic year.”

Filed under:

Share this page:


The Official Promotional Merchandise Supplier for Sport & Active Life.

The Official Sponsors for The Women's Football and Futsal Club.