Pregnancy in landscape – the rise of the banner bump

Posted by ap507 at Mar 15, 2017 03:42 PM |
PhD researcher Julia Clark discusses how stock imagery could be more imaginative in representing the vast and varied life experience of pregnancy

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With the growth of social media and online news outlets, there is increasing demand for ‘landscape’ representations of pregnancy. Online features tend to require a thematically appropriate banner shot – in many cases, the selected image will look like this:

Photo bottom right by Teza Harinaivo Ramiandrisoa (CC BY-SA)

The classic ‘banner bump’ comprises a pregnant abdomen, isolated from its female host. The hands resting protectively on the bump hint at a certain level of maternal anxiety – the image seems to equate pregnancy with peril, an impression generally reinforced by the risk-heavy focus of the accompanying article.

There is, of course, some variation within this theme. If it is an article about teenage mothers, for example, the banner bump might be clad in a vest top, or one of the hands could be holding a cigarette (the intention in such cases is presumably to increase the sense of peril while reducing the overall impression of maternal anxiety):

Photo by Andrew Vargas  (CC BY-SA)

Occasionally a male hand creeps protectively into the shot (often featuring a prominent wedding ring, lest there should be any doubt that the bump is married):

This bump is wearing attractive knit wear:

Photo by Max Pixel (CC BY-SA)

And some bumps use props:

But overall, the logic appears to be one and the same: if there’s only room for a bit of a pregnant woman, best make it the bump. This is, after all, her defining feature. Right?

This approach, and its sheer relentlessness, is problematic for a number of reasons

  1. Aside from anything else, it is hugely unimaginative – one might think that picture editors would take pride in offering varied and inspiring images to accompany the work of their writer colleagues.
  2. The banner bump never has any stretch marks – it is pert, perfectly symmetrical, with ne’er a line on it. Pregnant women are already tasked with growing and birthing an entire human being. Images like these only add to the pressure, already keenly felt, that they must look picture perfect while doing it.
  3. In many cases the decapitated, partially dismembered bump is reminiscent of the images traditionally used in obstetric text books – the pregnant woman is depersonalized, a mere vessel for the unborn child. In this way the needs of the baby can become the dominant concern, while the woman’s experience is marginalized.
  4. The banner bump gives the impression that pregnant women have nothing better to do than stand around with their hands resting anxiously on their bump – most pregnant women I know are busy working, raising other children, marching for women’s rights, and possibly even very occasionally enjoying their pregnancy.
  5. It completely fails to capture – or event hint at – the vast, varied, intensely emotional experience that is pregnancy and childbirth. Pregnancy can be a time of great joy. It can also be a time of great sadness. Either way, the banner bump falls short, reducing the whole pregnancy experience to a snapshot of mild, anonymous, clinical anxiety.
  6. In the vast majority of cases the bump / anxious hands are white – the homogenous banner bump is unrepresentative of the UK’s diverse population. The picture below is a rare exception to this rule. However, the daring glimpse of areola (and, therefore, of the raw woman behind the bump), probably means that this image would be neither bland nor abstract enough to accompany a typical pregnancy news story.

Photo by Max Pixel (CC BY-SA)

Of course, there are challenges in creating a banner shot that shows the totality of a pregnant woman. In many waking situations, humans ‘work’ better upwards than across – they are terribly inconvenient in that sense.

Nonetheless, potential solutions include:

Context shots – here, the whole woman can be seen in a setting representative of the story: office, park, protest, etc. OK, the woman would be rather small, and the bump (apparently the star of the show) even smaller, but it is an approach that can give a far stronger sense of the woman’s individuality:

Photo by Jordan Fisher (CC BY-SA)

Reclining shots – the woman could be pictured semi-recumbent. She might be comforting an older child at bedtime, reading the paper in the bath, or playing hide and seek under a sideboard (no-one said this would be easy).

Showing another part of the pregnant woman’s body – this woman thinks her pregnant feet are a solid choice, and who are we to disagree?

Photo by erin_ryan (CC BY-SA)

Giving the hands an occupation – they could be shown cooking, undertaking lab work, or fondling an ear of corn, to show a rare departure from the natural maternal state of idle anxiety.

To clarify, this article is not anti-bump. It is hard to deny the visual impact and symbolic value of the swollen pregnant abdomen as site of the growing baby. Many women choose, themselves, to share images of their changing bump online as a marker of their advancing pregnancy. The transformation that the body undergoes during pregnancy is remarkable. Therefore, it is not surprising that the bump features prominently in the collective consciousness (i.e. online image bank) as a kind of icon for the pregnancy experience.

But, today, I read a news story about fetal movement which featured two bumps. Two! One pointing right, one pointing left. And they were not even banner shots, so on this occasion we cannot blame the demands of e-formatting. Now, we are not going to solve the issues of monotonous stock imagery overnight. But can we please make a collective effort right now to be a little more creative when choosing images intended to represent the vast and varied life experience that is pregnancy. And, if we cannot do this, can we at least agree: no more than one banner bump per anxiety-inducing article.

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