Do we apologise too much?

Posted by ap507 at Jan 20, 2016 09:25 AM |
Professor Stephen Wood discusses a new app that encourages people to stop saying sorry

Think: Leicester does not necessarily reflect the views of the University of Leicester - it expresses the independent views and opinions of the academic who has authored the piece. If you do not agree with the opinions expressed, and you are a doctoral student/academic at the University of Leicester, you may write a counter opinion for Think: Leicester and send to

A Just Not Sorry app has recently gained publicity, in which women in particular are encouraged to stop saying sorry. It is said to be inspired by an American “life coach”, Tara Mohr, who wrote a book, Playing Big, that encourages women to be more positive and assertive, when by using words like sorry they are in danger of projecting an overly self-effacing manner.

Others have joined the fray: Joan Kingsley, author of The Fear-Free Organization, has argued that by, for example, beginning emails with apologies we are making the recipient think that we have already done something wrong before we have not.

How seriously should we take it? Is saying sorry simply being polite? There are clearly many reasons why we use the term. It is almost an automatic response if people bump into each other when going through doors on getting in and out of trains or buses.  Sometimes it is a genuine apology for an error or a delay in doing something. Indeed perhaps recipients of bullying or abuse in the workplace would like more sorries?

There is no strong evidence that women are more prone to use particular words than men and word selection depends on the context and purpose behind utterances. Nor is there strong evidence that they are are more polite, for example that they interrupt less, but even if they were the implication might be that men should be more polite.

However, there are potentially serious issues underlying the app's concerns: the continuation of sexual discrimination and stereotyping, the way organizational practices do or do not foster self-confidence in employers (and customers or service users), how organizations deal with errors and can we develop cultures in which errors are treated as opportunities to learn and improve performance.

British people may still have a reputation for politeness but as a nation we are, in my judgement, very poor at giving – feedback positive or negative – when the evidence is that people prefer negative feedback to no feedback.  It is through such processes, giving employees more discretion in how they do their jobs and involving them more in the wider organizations, that enhancing self-esteem, ensuring the full-utilization of talents and fundamental changes in gendered mind sets can occur. Changing word use seems small beer compared with this.

The world needs more employee involvement not less sorries.

Share this page: