University of Leicester shortlisted for a Guardian University Award

Posted by er134 at Mar 08, 2017 05:47 PM |
Vardyquake project up for Marketing and Communications campaign award

Issued by University of Leicester Press Office on 8 March 2017

The University of Leicester has been shortlisted for a Guardian University Award for its campaign work on the 'Vardyquake' project - a student-led project that measured the seismic activity produced by Leicester City fans when their team scored goals at the nearby King Power Stadium.

The project, and the widespread dissemination of it thanks to massive interest in the Foxes’ fairy tale 2015/16 season, achieved unprecedented engagement with local, national and international audiences. What started as a way of promoting scientific ideas in one local school became part of a worldwide phenomenon. As the season drew to a close and the team’s success became ever more likely, international press and media descended on Leicester, looking for novel angles on the story. The Vardyquake project was ideal, being quirky enough to transfer from sports pages to mainstream news, but with a serious basis in both science and student experience that did not trivialise the University.

Ather Mirza, Director of the News Centre at the University, said: “It’s fantastic to be recognised by The Guardian for our work surrounding the Vardyquake project – it’s a testament to the inspirational work of our students, working with the British Geological Survey and Hazel Community Primary School, to deliver a project that has resonated around the world.

“The campaign brought together the creative skillsets across different University teams and highlights the abundant talent here at the University of Leicester.”

Winners will be announced at an awards ceremony on Wednesday 29 March.

Watch a video about the ‘Vardyquake’ project at :



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