Understanding the impact of Pokémon Go

Posted by ap507 at Feb 02, 2017 09:42 AM |
Free public lecture about impact of viral app to be hosted by University of Leicester on Wednesday 8 February

Issued by University of Leicester Press Office on 2 February 2017    

An image of Pokémon Go being played on the University of Leicester campus is available here (credit: Jonathan Sisson / University of Leicester): https://www.dropbox.com/sh/9ohqqpgb9i2hjpw/AAD6UXnqw_iOkXHVNH0TUMBsa?dl=0

The social impact of viral augmented reality game Pokémon Go will be explored during a free public lecture at the University of Leicester on Wednesday 8 February between 4:00PM – 5:30PM.

The lecture, which will delivered by Dr Tom Phillips from the University of East Anglia, uses interview data to unpack players’ thoughts and opinions on the impact of the game: how it can function as a method of social cohesion, and how it can provide a powerfully nostalgic fan experience.

In July 2016 augmented reality game Pokémon Go became a cultural phenomenon.

Last year experts from the University of Leicester’s Diabetes Research Centre suggested that Pokémon Go could ease the Type 2 diabetes burden: http://www2.le.ac.uk/news/blog/2016-archive/july/2018pokemon-go-could-ease-type-2-diabetes-burden2019-says-expert

University of Leicester students from the Department of Physics and Astronomy also calculated the most powerful Pokémon companion and how fast you realistically could ‘catch ‘em all’: http://www2.le.ac.uk/news/blog/2016-archive/february/student-study-shows-the-most-powerful-pokemon-companion-and-how-fast-you-could-2018catch-2018em-all2019

The lecture, which has been organised by the University of Leicester School of Media, Communication and Sociology, will reflect on how Pokémon Go provides players an opportunity to reconsider the landscape in which they are playing.

The lecture, titled ‘The Geeks Come Out at Night: Understanding the Impact of Pokémon Go’, takes place on Wednesday 8 February 2017 between 4:00PM – 5:30PM in the Bankfield House Seminar Room, 132 New Walk, Leicester, LE1 7JA.


Notes to editors:

For more information about the lecture contact Dr Melanie Kennedy from the University of Leicester School of Media, Communication and Sociology on mjk29@le.ac.uk

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