University of Leicester shortlisted for Guardian University Awards

Posted by ap507 at Mar 01, 2016 01:00 PM |
HeForShe campaign and reinterment of King Richard III shortlisted for prestigious awards

Issued by University of Leicester Press Office on 1 March 2016

The University of Leicester has been shortlisted for two categories in the prestigious Guardian University Awards 2016.

The University’s HeForShe campaign is a contender in the Advancing Staff Equality category and, in the month of the first anniversary of the reinterment of Richard III,  the reinterment of King Richard III is a contender for Best Marketing and Communication Campaign. 

The University was invited by the United Nations to be one of just ten universities in the ‘10x10x10 IMPACT Champions’ programme. HeForShe was formally launched in the UK with a bus tour in September/October last year which started in Leicester. As part of the launch, the University unveiled its HeForShe video which has to date had more than 10,000 views on YouTube. Some of the ideas which Leicester came up with, such as commitment cards, have now been formally adopted by the UN’s HeForShe campaign.

King Richard III was reinterred at Leicester Cathedral in March 2015, having spent longer at the University of Leicester than he did on the throne. At a dignified ceremony on the Sunday morning, the King’s coffin emerged from the University’s Fielding Johnson Building. A selection of religious and secular texts were read and white roses placed on the coffin by representatives of the University, the Richard III Society and the King’s surviving relatives.

The coffin then went on a procession through the county and city before the King’s remains were officially transferred into the safekeeping of the Diocese of Leicester.

Describing the campaign, the Guardian said it was ‘one of the most successful UK university media operations ever.

Dave Hall, the University’s Chief Operating Officer, said: “These nominations in diverse areas of the University’s activities reflect outstanding achievements. The Richard III campaign attracted worldwide media coverage and drew plaudits for the dignity and honour with which the ceremony was conducted. 

“HeForShe is an inspirational campaign of which the University of Leicester is a champion. Our campaign for gender equality is deserving of the nomination and the inspirational video we created to promote the campaign was very well received and also tweeted by Emma Watson.”

The Guardian Awards winners will be announced at a ceremony on 16th March.

The University has also been shortlisted for two awards, to be announced in April, from the Chartered Institute of Marketing (CIM) for its work of Richard III. The University is shortlisted for its own campaign as well as its work alongside Leicester Cathedral and Leicester City Council, amongst others, for the reinterment of Richard III.


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