Greyfriars Fine Foods launches range that’s fit for a king

Posted by er134 at Nov 01, 2013 10:20 AM |
University of Leicester supports entrepreneurial effort

Issued by Greyfriars Fine Foods

The discovery of the remains of King Richard III in Leicester has inspired the launch of a right royal range of premium food products with more than a hint of history.

Greyfriars Fine Foods has created a selection of handmade contemporary foods by using historical flavours and ingredients.

The drizzles, dressings, chutneys, relish and marmalades have been influenced by Medieval recipes and have been developed to mark the unprecedented discovery of King Richard III’s bones under a car park in Leicester in 2012.

The launch of the range comes at a time when there is a renewed interest in historic cuisine with celebrity chef Heston Blumenthal raising the profile of the medieval era and its impact on English food.  This has culminated in the recent publication of the delightful and interesting ‘Historic Heston’.

The Greyfriars branding features a wild boar similar to the white boar which Richard III took as his sign – and the range has already attracted interest from outlets with royal and historical links.

“To find a named individual like this is almost unheard of, let alone a former king of England,” said Rosie Clark, who is behind the range.

“I wanted to mark this amazing historical discovery, and was inspired to look back at the ingredients used at the time of Richard III and give them a modern day twist to create an appealing selection of products that would celebrate not only Leicester’s history but England’s history too.”

Having a health and nutrition background, Rosie was keen to include ingredients that have beneficial properties and her recipes feature a selection of different herbs, spices and items that are foraged, such as marigold petals.

A long-time champion of local food in Leicester and the East Midlands, Rosie delved into the history books to come up with recipes for her products, which include spiced fig chutney, orange jam with honey and lavender, feisty tomato relish and thrice mustard dressing.

The products are handmade in Leicester, using local ingredients wherever possible.

Her right royal range has just been launched and products are currently on sale at Fenwicks of Leicester and at Visit Leicester in the city.

Rosie, who is a food and drink consultant with a keen interest in history and archaeology, said: “I am passionate about food, passionate about history and passionate about Leicester, and Greyfriars Fine Foods combines all three.

“Feedback from food fairs has been excellent, so now I am hoping to increase stockists across the country and look into export potential, as I believe the range has all the ingredients to be a successful brand.”

Greyfriars Fine Foods has received support from the Leicester Food Specialist Project, which is being run by business support organisation The Food and Drink Forum, with funding from the Forum, the European Regional Development Fund (ERDF) and Leicester City Council through the Working Neighbourhood Fund.

She is also working with the Support to Growth project at the University of Leicester and UK Trade & Investment, which engages and encourages links and sharing of skills with local business.

The products have a recommended retail price of between £4.25 and £7.50.

Visit www.greyfriarsfinefoods.co.uk for more details.

Notes to editors:

For more information please contact Rosie Clark on

info@greyfriarsfinefoods.co.uk or visit www.greyfriarsfinefoods.co.uk

@Greyfriarsfoods

For samples and photos, please contact Rosie.

In addition to running Greyfriars Fine Foods, Rosie Clark is a Bread Angel with www.virtuousbread.com - a social enterprise that teaches people how to make, find and learn about real bread. She teaches baking to a number of different groups, including prisoners. www.breadangels.com

She won the Leicestershire Cook Off competition in 2011.

She is also on the board of economic regeneration organisation Leicester Business Voice.

Greyfriars Fine Foods also caters for buffets, parties and fully themed events, and can also organise appropriate music and entertainment

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