Up-and-coming pop star launches Christmas single on Leicester graduate’s record label

Posted by er134 at Dec 10, 2013 11:25 AM |
Independent Leicester label Mor Music Group will release a single by 22-year old local singer Izzy Fortuin on Wednesday 11 December

Issued by University of Leicester Press Office on 10 December 2013

Image of Izzy Fortuin available on request at: er134@le.ac.uk

A budding Leicester pop star will get her singing career off to a festive start with a Christmas single on a music label set up by a University of Leicester graduate.

Singer Izzy Fortuin will release her first ever single “Home Is Where My Heart Is” on Wednesday 11 December on the Mor Music Group label – founded this year by Leicester graduate Bemi Babalola while she was taking a Masters in Business Administration.

The label was set up with funding from the University of Leicester and the European Regional Development Fund (ERDF) through the Enterprise Inc Project – and aims to promote Leicester’s diverse music scene.

Izzy, who lives in the Narborough Road area of Leicester, has sung for pleasure for many years – but has now found a new platform for her talent thanks to the Mor Music label.

The 22-year-old works as a SEN (special educational needs) teaching assistant at a local infant school as well as for the Menphys charity and volunteers as a Beaver Scout Leader.

She was signed to Mor music Group earlier this year, and “Home Is Where My Heart Is” will be the first professionally-produced track she has put out.

>From Wednesday 11 December, the single will be available to download on iTunes, Amazon and Google Play – with a video coming soon.

Izzy said: “Home Is Where My Heart Is is the first single I have brought out – it’s definitely exciting.

“The Mor Music Group label is very supportive. When I first met Bemi, I said I don’t mind where I am in five years as long as I am enjoying making music. Since being on the label, it is the first time a lot of friends and family have heard me sing.”

The release is the latest development for Mor Music Group. The label was set up by 38-year-old Bemi Babalola while she was taking an MBA at the University, with the aim of finding and celebrating local talent.

Bemi is a prolific songwriter with a song catalogue of over 100 songs and experience in the music industry. Prior to starting her MBA, she worked in the pharmaceutical industry.

She was a member of the Songwriters Guild of America while living in New York, and worked closely with music producers and artists in the city.

Bemi said: “Home Is Where My Heart Is is a romantic pop song – and is a great song for a Christmas release. We are going to release it on all the digital sites – iTunes, Amazon and Google Play – and we are hoping to get downloads in the thousands.

“Izzy is a great up-and-coming singer and has quite a unique voice. She was one of the four artists signed to Mor Music Group when we started the label earlier this year.”

Alongside Izzy, the label includes singer/songwriter Matt R, singer Aimee and rapper/guitarist Rakim Bailey.

Izzy’s song was produced by Manike Music – a Leicester-based production duo consisting of siblings Maryann and Michael Tedstone.

The production team’s music has been used by Warner Bros, Pepsi, Universal, BBC, Channel 4 and Channel 5.

YouTube Link for “Home is where my heart is” by Izzy Fortuin https://www.youtube.com/watch?v=kpNC7lGNR98

YouTube Link for one minute snippet of upcoming 2014 release https://www.youtube.com/watch?v=N66K9fDv4lU

YouTube Link for free music download of “Superhero” https://www.youtube.com/watch?v=dVoMGiThrA4

Please support Mor Music Group by visiting http://www.mormusicgroup.com - or by searching “Mor Music Group” on Facebook and following @MorMusicGroup on Twitter.

The record label has been supported by the Enterprise Inc Project, which is funded through the European Regional Development Fund and the University of Leicester.


Notes to editors:

Please contact:

Bemi Babalola on:  MorMusic2013@Gmail.com or info@mormusicgroup.com

Izzy Fortuin on ifortuine@ymail.com

More information about Mor Music Group can be found here: http://www.mormusicgroup.com/

More information about the Enterprise Inc Project can be found here: http://www.enterpriseinc.co.uk/

The Enterprise Inc project is part financed by the Operational European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit: www.communities.gov.uk/erdf

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