Five awards for University of Leicester

Posted by fi17 at Jun 06, 2012 10:45 AM |
University recognised in Higher Education Marketing Awards ceremony

The University of Leicester came away clutching a quintet of medals from the HEIST Awards - the Olympics of Higher Education Marketing – held in Leeds.

The University picked up a Gold Award in the Best PR/Advocacy Campaign. The University worked with the Leicester Mercury and Radio Leicester in particular to communicate the importance of animal research and its medical benefits.

Former Leicester Mercury award-winning feature writer Adam Wakelin was provided access to the University’s research facilities  for a feature which demonstrated to the judges the importance and benefits of an open approach to animal research.  Adam’s feature is here: http://www.thisisleicestershire.co.uk/Animal-tests-Inside-lab/story-12038279-detail/story.html

Radio Leicester also held a debate on the issue which raised the profile of the subject. 
The University also won a Gold Award for Best Strategic Campaign – for the Leicester Exchanges debating platform.

In the Best Alumni/Fundraising Campaign, the University picked up a Silver Award. And both of the printed prospectuses won awards: Silver for the Postgraduate one and Bronze for the Undergraduate one.

Richard Taylor, Director of Corporate Affairs said: “I'm really proud that the work of the University has been recognised by these national awards so extensively. It's particularly pleasing that our work with the Mercury and BBC Radio Leicester was cited and praised.”

 

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