'Team Leicester' provides new sporting identity for clubs at University of Leicester

Posted by pt91 at Nov 01, 2011 12:43 PM |
University and Students’ Union win sponsorship for sports clubs
'Team Leicester' provides new sporting identity for clubs at University of Leicester

The University's Men's rugby team.

Issued by University of Leicester Press Office on 1 November 2011

Jpg images of students sporting their new kit available from pressoffice@le.ac.uk

The University of Leicester and Students’ Union have announced the launch of Team Leicester- a new identity for the varied sports clubs on campus.

The new sporting brand brings all the clubs under one banner and will help to increase the sporting profile throughout the University and within Leicester and surrounding areas.

Team Leicester has over 30 sports clubs associated with it which include sports such as football, hockey, rugby and swimming, as well as dodgeball, ultimate frisbee and hiking.

KPMG and Kukri Sports are the key sponsors of Team Leicester

Kukri Sports Universities Manager Will Hemming said; ‘We are delighted to be chosen by the University of Leicester to bring their “Team Leicester” concept to life across their sports clubs. A project like this really showcases the strengths of Kukri’s ability to manufacture matching products across so many different sports, giving the teams a coherent identity which reflects well for the University and their sponsors. We’d like to wish all of the Team Leicester sides the best of luck in their BUCS campaigns, and look forward to seeing some great photos, and some great results’.

Lizzie McCoy Marketing Executive – Midlands for KPMG,  “KPMG recognise the breadth and depth of talent graduating from the University of Leicester and are proud to sponsor ‘Team Leicester’ during this exciting time.”

Ian Read, Student Development Officer – Sports, at the Students’ Union said: “This new identity provides the University and the Union with a feeling of togetherness and professionalism.  We are proud to have signed a 3 year kit sponsorship deal with Kukri Sports, which will showcase the striking new logo across all the sports clubs playing kit and leisurewear.

“We are also very grateful to get the backing of KPMG. This is an extremely exciting time for sport and we will urge as many students as possible to get behind Team Leicester, now and in the future. Together we can really put sport on the map here at the University. “

Sports teams
Representatives of the University's sports teams fully kitted out.

Colin Hide, Director of Sport at the University, added: "Our sports teams jumped a massive 19 places in the inter-university championships last year – and to reflect our new ambition and confidence our clubs demanded an identity that unified the competitive teams. Hence the launch of “Team Leicester”.

“Now our many and diverse clubs; from Frisbee to Fencing, Rugby to Rowing all play under the “Team Leicester” banner; It’s truly all for one and one for all.

“The new branding positions our teams as instantly identifiable and may just give our teams an edge in the highly competitive world of university sport."

· The Team Leicester logo draws upon the heritage of the University depicting aspects of the original crest of the University - a heraldic creature, a griffin holding the University motto Ut Vitam Habeant- So That They May Have Life 

Ends

Note to newsdesk

For more information, contact:

Ian Read

Student Development Officer (Sports)

University of Leicester Students’ Union

Tel: 0116 2553860

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