Optima-Life triumphs in Medilink East Midlands Business Awards

Posted by pt91 at May 19, 2011 04:10 PM |
Innovation Day 2011, Wednesday 11th May, East Midlands Conference Centre
Optima-Life triumphs in Medilink East Midlands Business Awards

Simon Shepherd, CEO of Optima-Life, collects the Partnership with the NHS Award.

Issued by University of Leicester Press Office on 19 May 2011

Optima-Life has walked away with the Partnership with the NHS Award in this year’s Medilink East Midlands Business Competition. CEO Simon Shepard collected the prize on behalf of the company at the Innovation Day awards’ evening held at the East Midlands Conference Centre.

Optima-Life specialises in technology and services for optimising health and performance in work, sport and everyday life and works with sports players and teams, fitness industry specialists, blue chip companies and leading organisations and individuals within the private and public healthcare sectors.  The award recognises Optima-Life’s recent collaboration with the Leicester NIHR Biomedical Research Unit at the University of Leicester and  Glenfield Hospital, in assisting the evaluation of exercise capacity in chronic heart failure patients.

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Simon Shepherd with Bernie Stocks, Head of Innovation and Improvement NHS East Midlands.

Simon said: “We are delighted to receive this award which recognises true three-way collaboration between ourselves, the NHS and Medilink East Midlands, whose support certainly helped to make things happen.  We have been able to use technology to help not only patients, but also NHS staff who are working in a very challenging environment.  The improved health and well-being of the NHS workforce can only impact positively on the productivity and performance of the NHS.”    

Bernie Stocks for the award sponsor NHS East Midlands, said: “We are delighted that this local project has won this category. This is an innovative tool which assists greatly in giving NHS patients a more accurate exercise prescription and helping to prevent health deterioration. It is an excellent example of innovative good practice and we wish the team every success for the future.”

Five companies won awards in their respective categories in this year’s competition, further evidence of the East Midlands’ impact and influence in the healthcare and bioscience business sector. The creativity and innovation shown by these companies has created jobs, profits and business growth which should contribute to the region’s continued climb out of recession. They are also playing a major part in improving patient care, especially in the community, resulting in the cost-effective delivery of healthcare services.

Speaking after the awards were announced, Dr Darren Clark CEO Medilink East Midlands said: “This evening has been a great showcase of the achievements of our sector and is a shining example of the strength and breadth of the Medilink East Midlands membership. These awards represent a fantastic opportunity for all those involved and we look forward to seeing much more of all the finalists in the future.”

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(L-R): Ben Grundy, BRU Chief Cardiac Physiologist; Dr Andre Ng; Dr Simon Wallace, Healthcare Director Optima-Life; Claire Peers, BRU Research Nurse; Simon Shepherd; Robyn Lotto, BRU Research Nurse; Cath Jones, BRU Healthcare Assistant; Bernie Stocks; Maggie McNerney, Optima-Life; Dr Ian Barr, Director of the Healthcare and Bioscience iNet.

The five awards’ categories each had individual sponsors; these were BioCity Nottingham (Best Start Up), Medilink East Midlands (Export Achievement), NHS East Midlands (Partnership with the NHS), Potter Clarkson LLP (Innovation) and Healthcare and Bioscience iNet (Outstanding Achievement).

This year’s winners are automatically entered into the Medilink UK national awards which will take place in early 2012.


Medilink contact:

Louise Third, Integra Communications: 0115 912 4350 / 07773 288342 louise@integracommunications.co.uk

Please call Louise for extra photography or to confirm captions.


Innovation Day Awards’ Finalists details can be found at: www.medilinkem.com

Medilink EM was established by emda in 2000 and formed a limited by Guarantee Company in February 2004.  Medilink EM is the networking organisation for the healthcare and bioscience sector in the East Midlands, encompassing medical technologies, pharmaceuticals and biotechnology.  Membership benefits include specific healthcare support in marketing, regulatory affairs, clinical evaluation and procurement, access to training and networking events, international conference and exhibition support, and use of sophisticated research tools. 

Medilink EM’s diverse membership base includes large healthcare companies such as 3M Health Care in Loughborough, medium size companies including Pennine Healthcare in Derby and smaller companies like Hospital Aids in Northampton.  Membership is also drawn from the region’s broader healthcare community including service companies, the universities, and the NHS. 

MedilinkEM is also part of a national network of similar organisations, Medilink UK, which is driving national healthcare strategy through its links with central government.

Medilink East Midlands is part funded by the East Midlands Development Agency (emda).

NHS East Midlands:

NHS East Midlands is the headquarters of the NHS in the East Midlands and was formally established on 1 July 2006, replacing the former Leicestershire, Northamptonshire and Rutland Strategic Health Authority and Trent Strategic Health Authority.

NHS East Midlands provides strategic leadership to NHS organisations in the counties of Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland

The role of NHS East Midlands is to ensure that local health systems operate effectively and efficiently and that national standards and priorities are met in order to continually improve services for patients.

The organisation works in partnership with local NHS trusts, regional government and other partners. NHS East Midlands is ultimately accountable to the Secretary of State for Health.

The Healthcare and Bioscience iNet helps people in the sector, particularly in East Midlands’ businesses and universities, to develop new technologies, processes, products and services in order to build a healthy economy

Innovation is a key strategic priority for East Midlands Development Agency (emda). Four sector specific Innovation Networks (iNets), including Healthcare and Bioscience, have been established to help turn innovative ideas in to business opportunities.

The iNet concept was developed by emda and East Midlands Innovation (the Regional Science and Industry Council) to bring together businesses, colleges, universities, public sector representatives and individuals with a shared interest in a market or the tecnology that underpins it. 

A key aim of iNet is to provide a sector-specific focus that enables organisations to exchange knowledge and form collaborations to exploit new ideas.

The Healthcare and Bioscience iNet is based at BioCity in Nottingham, a renowned life science industry centre of excellence but it covers the whole region.

About ERDF nationally

The ERDF Programme aims to strengthen economic and social cohesion in the European Union by supporting regional economic development.

The ERDF objectives for England are:

  • Promoting innovation and knowledge transfer

  • Stimulating  enterprise and supporting successful business

  • Ensuring sustainable development, production and consumption

  • Building sustainable communities

  • Improving accessibility and connectivity (for Cornwall and the Isles of Scilly only – as part of their Convergence Programme).

A Programme Monitoring Committee consisting of regional stakeholders such as Government Offices, RDAs, Regional Assemblies, Local Authorities, Sub-regional Partnerships, Higher Education Institutions, Trade Unions, and the private and voluntary sectors will monitor and oversee programme implementation in each region.

For more information on ERDF funding generally, please visit www.communities.gov.uk/citiesandregions/european or http://ec.europa.eu/regional_policy/funds/feder/index_en.htm

About ERDF in the East Midlands

The East Midlands is eligible for €268.5m (approximately £236m at current exchange rates) between 2007 and 2013, which when combined with match funding, provides a programme value of approximately £472m – a significant investment in the economic development of the region.

The East Midlands qualifies as a competitiveness and employment region under the EU’s Cohesion Policy, which aims to meet the EU Lisbon objective to become ‘the most competitive and dynamic knowledge based economy in the world, capable of sustainable economic growth with more and better jobs and greater social inclusion.’

East Midlands Development Agency (emda) is responsible for the programme management and delivery of the region’s 2007-13 ERDF Competitiveness Programme.  The responsibility for ERDF programme management was transferred from the Government Office for the East Midlands (GOEM) to emda following a decision by the UK Government to seek greater alignment between ERDF and regional strategies and funding streams.  The 2007-13 ERDF Programme is therefore set firmly within the framework of the Regional Economic Strategy.

A Programme Monitoring Committee, chaired by the Regional Director of Government Office for the East Midlands (GOEM), guides the strategic direction of the programme and works closely with emda.

To find out more about ERDF, the region’s strategy for delivering the funds, how to apply for funding and how the programme is managed, please visit www.eastmidlandserdf.org.uk

About emda

East Midlands Development Agency (emda) is one of nine Regional Development Agencies in England, set up in 1999 to bring a regional focus to economic development.

Ten years on, independent evaluation shows emda has:

  • Had a significant impact on the region’s economy

  • Generated economic benefits that substantially outweigh its overall costs

  • Put back over £9 of economic output (or GVA) into the regional economy for every £1 it spends

  • Produced more than £1 billion in economic benefits per year

  • A wider impact on people, places and businesses in the East Midlands that cannot be captured by figures alone.

emda is committed to supporting the region through the current downturn and has put in place a range of measures to provide real help during these challenging times. 

Over the long term, emda’s aim is to deliver the 2006 Regional Economic Strategy (RES) by working in partnership with public, private and voluntary organisations.  The RES highlights the themes of productivity, sustainability and equality and sets out key priorities until 2020 to ensure the vision for ‘a flourishing region’ can be achieved.   

For more details visit www.emda.org.uk

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