Setting up a University Facebook account

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Please contact Victoria Russell in the Communications Team on or ext.1244 before you begin to ascertain if a Facebook presence is the best solution for your communication needs. Once you have the go-ahead to create a site, please follow these simple steps to comply with the guidelines for Facebook pages.


  • Should I set up a page or a group?

One of the most common questions asked when creating a Facebook site is whether to create a page or a group. It’s important to understand how pages differ from groups, so that we can help create the appropriate one for your needs.

Facebook pages allow real organisations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Page information and posts are public and generally available to everyone on Facebook. Anyone can like a page to become connected with it and get news feed updates. There is no limit to how many people can like a page.

Facebook groups provide a closed space for small collections of people to communicate about shared interests. Groups can be created by anyone. In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

  • Follow the naming convention

The account name should be 'xxxx, University of Leicester' e.g. The David Wilson Library, University of Leicester or Engineering Department, University of Leicester.

Note: you can change the title of your page without changing its URL so it’s easy to conform to this style without affecting your community. Please check to see if you have made reference to the page name in any printed materials before changing.

  • When your page has 25 members or more you are eligible to change the default Facebook URL for your page to a short URL.

This is known as your Username which will make it easier to promote your page and will look better on your promotional materials. The format is You can choose a name as long as it has not already been taken and must be no less than 5 and no more than 50 characters.  Usernames can only contain alphanumeric characters (a-z, 0-9) or full stops, and must contain at least one letter.  Capital letters don’t make any difference. An example of a username is

To create a username click Edit Page, then the Basic Information menu on the left navigation and click on the Username option. You will be asked to enter your proposed username and Facebook will search to see if it is available. Please note: You cannot change a Username once you have chosen it so make sure you take some time to choose an appropriate name. Ideally, it should be as close to your department’s or service’s name as possible. Don’t forget to update any marketing materials with your new short Username.

  • Add the official University of Leicester Facebook site to your shortlist of Featured likes to display.

To do this you need to login in as the page administrator. Select 'Edit Page' and then 'Featured' in the left-side menu. In the main pane click on 'Add Featured Likes'. Select the official University of Leicester page (note: its avatar is the University of Leicester logo). Save and view page. You should see the University page in your Featured Likes in the bottom left of the page.

  • Ensure your site is registered in the University’s Social Media Directory

You can do this by contacting Vic Russell in the Marketing Communications team (vlh14) ext.1244. This will ensure that your site is promoted centrally. Please also advise of any changes to your site Username.

  • Regularly monitor and review visitors and traffic to your site using Facebook Insights.

These give valuable information on the demographics of your audience and the patterns of visits. To access these reports click on Insights in the left menu of your profile screen. Marketing Communications can also provide monthly reporting for your sites via a Social Media Monitoring tool. If you would like to take advantage of this, please ask Vic Russell.

For more information on using Social Media at the University please contact Vic Russell on ext. 1244.

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