Style Conventions

To help convey a professional impression to our audiences, it is essential that we are consistent in the typographical conventions used in our marketing copy.

The most common University conventions are listed below. If you have any queries about anything not covered below please contact Sam Winter sw171@le.ac.uk, ext.3613.

Abbreviations

Do not use full stops in abbreviations, or spaces between initials. It is not necessary to spell out very well known abbreviations such as EU. However the rules which apply to jargon also apply here.

Adviser

Not Advisor.

Ampersand

Avoid use (unless part of a company name such as Marks & Spencer).

A-levels

Use a hyphen.

Capitals

Jobs

Should be upper case e.g. Head of Department, Senior Lecturer.

Courses

Should be upper case e.g. BA (Hons) Management Studies.

Modules

Should be upper case if written in full, as a stand alone e.g. Sociology of Health and Illness. Should be written in lower case if part of the main text e.g. On this course you study the sociology of health and illness.

Subjects

Should be lower case e.g. students will study subjects including sociology of health.

Department

Should be upper case if written in full e.g. Department of Engineering and when referring to the Department.

University

Should always be capped up when referring specifically to the University of Leicester e.g. students attending the University.

Christian name

Use first name or forename instead.

Dates

Write in full as 21 September 2012.

email

All lower case and no hyphen.

Figures

See: Numbers

Hospitals

Cap up e.g. Leicester Royal Infirmary. Always write hospital names in full as ‘the Royal’ is unlikely to mean anything to people outside of Leicester.

Hyphens

Use where to not do so would be ambiguous e.g 'two three-day courses' is clearer than 'two three day courses'. Also use them in part-time and full-time.

internet

net, web etc – all lower case. website should be one word.

Numbers

Spell out one to nine and use figures for 10 onwards. The exceptions are when using a range where they should all be figures e.g. 3-15 rather than three-15, or when a sentence begins with a number where it should be written out.

Online

One word. No hyphen.

Professor

Always write in full, not Prof.

University of Leicester

Not UoL

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Print communications contact

Sam Winter
Senior Marketing Officer
sw171@le.ac.uk
0116 252 3613

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