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Understanding how students at the University of Leicester perceive and engage in efficient recycling practices and sustainable waste handling whilst studying at the University

Posted by hjs23 at Jul 16, 2019 03:55 PM |

Researcher(s): MSc Marketing students in their module, "Research Methods for Marketing"

When: 2017/18

Where: Various locations across Main Campus


  • To explore students perception of recycling and their environmental consciousness and values
  • To identify day-to-day waste handling practices and find out key motivations and barriers to recycling
  • SDG12To research perceptions of current University recycling campaigns and provide suggestions for future campaigns and promotions


Over 100 Masters Marketing students did group research projects based around the brief given by the Social Impact Team. They carried out preliminary studies and presented their research methods to 3 members of the Social Impact Team. A range of different research methods were proposed, from focus groups to using ethnography. Afterwards, the students wrote reports about their studies and provided recommendations for the next campaign.