'A pathway to impact: Figure skating judging, sex education, and beyond'

Series Name Sluckin Lecture
Speaker Professor Wandi Bruine de Bruin, Leeds University Business School
Type Lectures & Talks
When 07 May 2015, 05:00PM - 06:00PM
Venue Frank & Katherine May Lecture Theatre, Henry Wellcome
Open To Public
For Bookings Contact sp122@le.ac.uk

The annual Sluckin lecture, to be given by Professor Wandi Bruine de Bruin of Leeds University Business School.

Professor Bruine de Bruin said: "My research aims to understand and inform how people make decisions, for example about their health, finance, and environmental impacts. When I first studied the psychology of judgment and decision making, I was encouraged to do theory-based rather than applied research. The tide has changed. Especially in the UK, researchers are now expected to plan a “pathway to impact” or a strategy for improving people’s lives. In this presentation, I will discuss my journey from theory-based to applied research, as well as successes and failures in achieving impact. Example projects include figure skating judging, adolescent sex education, public perceptions of climate change, and consumers’ financial decision making."

The event is followed by a drinks reception in the Atrium

More information about this event...