'Baby Buddy' app for new parents seeking user feedback

'Baby Buddy', a new app which encourages young parents, and especially mothers, to improve their health choices and well-being and enhances bonding and attachment, is seeking user feedback ahead of its official launch in November.

Dr Damian Roland, Honorary Senior Lecturer at the Department of Health Sciences, who lent his expertise in reviewing the material used in its production, said: “It is important that babies receive the best possible start in life. The app will allow more parents to carefully manage the transition to parenthood and take it one step at a time. I am fully supportive of Baby Buddy and hope it achieves its aims.”

Dr Roland has already won awards for his work on the Paediatric Observation Priority Score (POPS), an innovative app that enables health professionals to assess, prioritise and treat acutely ill children.

He is also a member of the SAPPHIRE group (Social Science APPlied to Healthcare Improvement REsearch), which conducts research into patient safety and quality of care in the NHS.

Version 1.0 can be installed now on Android phones, on iPhones or via the Best Beginnings website.

• Press Release