Department of Health backs smartphone app targeted at vulnerable mums to give newborn babies a healthy start

Posted by ap507 at Nov 18, 2014 10:55 AM |
Dr Damian Roland involved in development and testing of phone app designed to ensure 'best possible start in life'

Young mothers who may be missing out on vital health information are to be supported by a new smartphone app that guides them through pregnancy and the early stages of parenthood.

The Baby Buddy app is free to use by parents of all ages, but is particularly targeted at younger parents including teenage mums, who may not be using antenatal services early or fully enough, attending health appointments or accessing trusted information.

The Baby Buddy app allows users to create an avatar or buddy who accompanies them on their journey during the first crucial stages of parenthood – from pregnancy through to the first six months of a baby’s life.

The app has been developed by Best Beginnings, a child health charity which aims to end child health inequalities in the UK by helping parents give their babies the best possible start in life. 

The app will be officially launched at a special event at the Royal College of Obstetricians and Gynaecologists on 19 November.

Dr Damian Roland, Honorary Senior Lecturer at the Department of Health Sciences, who lent his expertise in reviewing the material used in its production, said: “It is important that babies receive the best possible start in life. The app will allow more parents to carefully manage the transition to parenthood and take it one step at a time. I am fully supportive of Baby Buddy and hope it achieves its aims.”

Baby Buddy has been endorsed by the Department of Health and four Royal Colleges including the Royal College of Obstetricians and Gynaecologists.

Dan Poulter MP, Health Minister, said: "I believe this app has real value in supporting parents to give their babies the best start in life. I am pleased to see how midwifery and health visiting teams across the country are using the Baby Buddy app with parents to help 'make every contact count.'

Users can install the app, which soft launched in August, using one of the following links: