Leicester praised for meticulous Richard III press campaign

Posted by uatemp13 at Feb 27, 2014 04:53 PM |
University runner-up at Guardian University Awards 2014

The University of Leicester was named as a runner up for the award for Best Communication Campaign at the Guardian University Awards 2014 for their press and communications work surrounding the discovery of Richard III.

The University was recognised for their intricately planned and rehearsed press conference announcing the discovery of Richard III's remains, which was precisely coordinated across platforms and saw all tweets pre-written, approved and scheduled to go out minute-by-minute as the discovery of the last Plantagenet King was revealed to the world’s press.

The Guardian also commended the precisely organised press plan that kept the discovery in the media spotlight—even in the news blackout that was in force between the three-week Greyfriars dig and the identification of the remains in February 2013.

The nomination follows a raft of awards scooped by the University for its handling of the Richard III discovery, which include

  • a THELMA for Outstanding Communications Team,
  • a Heist Award FOR Best PR/Advocacy Campaign, and
  • a CASE Circle of Excellence Award Gold  European Excellence Award for Science and Education.

The University of East Anglia was named as the winner of the Guardian University Award for Best Communication Campaign, for its AshTag App project.

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