University wins Institute of Fundraising award

Posted by ap507 at Dec 18, 2013 11:40 AM |
Award in 'Prospect Research Innovation' won for use of LinkedIn
University wins Institute of Fundraising award

Source: Wikimedia Commons

The University has won a top national award from the Institute of Fundraising for its use of the social media platform LinkedIn.

The award is in 'Prospect Research Innovation', which involves identifying potential supporters for an organisation - our unique approach utilised LinkedIn to connect with former students.

The award recognises an innovative piece of research that has broken new ground in terms of prospect research technique, raising the profile and standards of prospect research in the UK in an innovative way.

It is the latest in a string of accolades for the Development and Alumni Relations team, who earlier this year won silver at the Heist awards for ‘Best Alumni and Fundraising Campaign’ and the prestigious ‘Outstanding Fundraising Initiative’ award at the Times Higher Education Leadership and Management Awards.

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