Academic questions TV holidays advert

Posted by mjs76 at Jun 29, 2012 04:35 PM |
Is 'Holidays at Home' campaign a response to the Eurozone crisis?

The latest blog post on our Leicester Exchanges website takes a look at the 'Holidays at Home are Great' TV ad which first appeared in March of this year. Stephen Fry, Rupert Grint, Julie Walters and Michelle Dockery extol the virtues of England, Scotland, Wales and Northern Ireland.

But is there a more sinister subtext in the way that the ad emphasies not only how good Bridlington and Anglesey are but specifically how much better they are than Corfu or the Algarve?

Dr Oliver Daddow from our Department of Politics and International Relations gives his view of the matter over on Leicester Exchanges. If you disagree with him (or agree with him) be sure to post a comment.

Here's the ad in full, so you know what we're talking about:

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