Management Professors to investigate gay 'class tourism'

Posted by pt91 at Jun 24, 2011 02:45 PM |
The consumer patterns of homosexual men revealed by University of Leicester academics overturned a traditional stereotype in 2010.
Management Professors to investigate gay 'class tourism'

Professor Jo Brewis

Research that Professor Joanna Brewis of our School of Management carried out with her former colleague Professor Gavin Jack, now at La Trobe University in Australia, revealed the complex consumer patterns of middle-class homosexual men who go ‘slumming’ at chav nights in clubs, typically dressed in tracksuits, baseball caps and flaunting showy diamond and gold bling.

The findings overturned the traditional stereotypes of gay men as cultured, bourgeois consumers, suggesting instead an interest in the lower-class values of ‘chavs’ encapsulated in certain types of pornographic material, sex lines and night clubs.

Now they are embarking on a new study to better understand these consumer patterns.

Our research opens up some interesting questions, including whether the fascination with chavs opens up the gay space for working class homosexual men, or just reinforces the view of the ‘unselective male libido’.
Professor Jo Brewis

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