Honorary Graduates 2011 no.5 - Alan 'The Birch' Birchenall

Posted by mjs76 at Jul 13, 2011 10:05 AM |
Former Leicester City player who is now the Club Ambassador.

Forty-four years ago, Alan Birchenall was literally the most valuable player in English football. When Sheffield United sold him to Chelsea in 1967 he was the first player to command a price-tag of £100,000.

Born in London, Birchenall started his professional career in 1963 and played for Leicester City from 1971 to 1977. Over the course of two decades he took to the field for Crystal Palace, Notts County, Blackburn Rovers, Luton Town and Hereford United. He also had a brief sojourn in the States playing ‘soccer’ for the San Jose Earthquakes and the now defunct Memphis Rogues.

For more than 30 years, ‘The Birch’ has been Club Ambassador for the Foxes. He hosts pre-match and half-time events, acts as the public face of the club and works tirelessly for charitable causes including an annual charity run of 50 laps round the stadium which has raised more than £600,000 over the years.

In 2002 he received an MBE for his work and in 2009 he was given the Freedom of the City of Leicester.

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