Leicester graduates in the news: Lucy Averill

Posted by pt91 at Aug 12, 2011 03:55 PM |
Despite graduating with a degree in Maths and Astronomy at the University of Leicester, Lucy Averill found her calling in something quite different.

Lucy set up her company, Eclectic Eccentricity in March 2007, after her mother’s shop ‘Curiosity Killed the Cat’, in which she used to sell the odd piece of her work, closed down. Despite its shaky beginnings Eclectic Eccentricity’s sales soon rocketed and Lucy found her jewellery in demand all over the world.

In the Norwich Evening News, Lucy says her fondness for the craft stems from her childhood and when ‘Curiosity Killed the Cat’ closed down she decided to really make a go of it, having successfully sold a number of items there.

The first few months weren’t exactly plain sailing as she describes but her fortunes changed when Eclectic Eccentricity was featured on the Daily Candy website:

If you’re more carefree chameleon than obedient clotheshorse, you’ll adore Eclectic Eccentricity, a colourful line of trinkets for those who are tired of diamonds but seek something equally eye-catching.
 

The jewellery is all hand-made and entirely unique. Lucy spends much of her time searching for unique vintage pieces and using them to create jewellery that is truly original, be it necklaces, rings, bracelets, the lot.

And it has impressed; her designs have been sold all across Europe and America, even as far as China and Japan. The likes of Pixie Lott, Eliza Doolittle, Paloma Faith and Peaches Geldof have all been spotted wearing Eclectic Eccentricity designs and it doesn’t stop there; some of Lucy’s jewellery was given to reality television programme The Only Way is Essex and has been bought by The National Gallery.

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