Dr Briony Pulford - Associate Professor

Dr Briony Pulford 2016

Personal details

I am a judgment and decision making researcher. After graduating from the University of Leicester I have taught in higher education since 1996, and at the University of Leicester since 2004. My interests are in overconfidence, uncertainty, the communication and perception of confidence, cooperation, team reasoning, game theory, trust, moral judgment, and ambiguity aversion. My research has applications in health/medical decision making, financial decision making, and legal decision making.

My PhD was concerned with overconfidence in judgements, but since then I have been working on how people perceive and interpret confidence and uncertainty in communication and how this affects decision making. This has influenced my recent research into advice taking and advice giving. I am also interested in how people trust advice and information from artificial intelligence, and human-autonomy teaming, and am a member of the Leicester AI Network (LAIN).


Key recent publications

Pulford, B. D., Colman, A. M., Buabang, E. K., & Krockow, E. M. (2018). The persuasive power of knowledge: Testing the confidence heuristic. Journal of Experimental Psychology: General,147(10), 1431-1444. doi: 10.1037/xge0000471  Media discussion:https://t.co/vSMWrvohkx and https://bloom.bg/2OD8Kyn

Colman, A. M., Pulford, B. D., & Krockow, E. M. (2018). Persistent cooperation and gender differences in repeated prisoner’s dilemma games: Some things never changeActa Psychologica (187), 1–8. doi: 10.1016/j.actpsy.2018.04.014

Pulford, B. D., Colman, A. M., & Lawrence, C. L., & Krockow, E. M. (2017). Reasons for cooperating in repeated interactions: Social value orientations, fuzzy traces, reciprocity, and activity bias. Decision, 4(2), 102–122. doi: 10.1037/dec0000057

Colman, A. M., Pulford, B. D., & Lawrence, C. L. (2014). Explaining strategic coordination: Cognitive hierarchy theory, strong Stackelberg reasoning, and team reasoning. Decision, 1(1), 35-58. doi: 10.1037/dec0000001 pre-print link

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Contact Details

Room 5/15
George Davies Centre
University of Leicester
Lancaster Road
Leicester  LE1 9HN


Tel:    +44 (0)116 229 7172

Tutorial Hours

Personal Tutees & 
Topical Tutorials 
see office hours webpage

Or email me for an appointment

Contact the Department

Department of Neuroscience, Psychology and Behaviour
University of Leicester
University Road

T: +44 (0)116 252 2922
E: npbenquiries@le.ac.uk


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