Zhao Yupei

Yupei Zhao photo

Major in Business Translation, Guangdong University of Finance (GDUF), 2006-2010
MA in Mass Communication, University of Leicester (UK), 2011

PhD Title

Citizen Participation in the Political Communication via Weibo: A Case Study of Chief Executive Election of Hong Kong


Brief of PhD

The aim of the thesis is to examine the different ways of contributing to Weibo. In some senses, representing the different degrees of citizen participation and measuring the extent and distributions of these over time could illustrate the nature and motivations of citizen participation in political communications. Thus, this research will focus on: participation, election, citizenship, motivation and micro- blogs discussions.

This research will not measure the level of democracy but will draw on the interactive model of theory of democracy in terms of agreeing with the views from Schudson and Astrom, focusing on citizen information dissemination through online debate and discussions (Weibo) thereby investigating the strengthening of civic engagement and the several participatory forms of citizenship. Analyzing different kinds of contributions in the political discussions of Weibo through content analysis will help to generate potential targets for interview and potential questions to ask.

Year of Study

Third year. Research student representative.

Share this page:

Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

University of Leicester
Bankfield House
132 New Walk
United Kingdom

University of Leicester
107-111 Princess Road East
United Kingdom


DisabledGo logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has a detailed accessibility guide for Bankfield House.