Jingrong Tong Profile


Jingrong Tong photograph

Ph.D., Media and Communication, University of Westminster, UK, 2008
MA, Media and Communication, Goldsmiths College, University of London, UK, 2004

Lecturer in Media and Communication
Department of Media and Communication
Telephone: 0116 252 2440
E-mail: jt183@le.ac.uk



Career Experience

I have been working in the area of journalism and news media for ten years first as a journalist then as an academic. From 1999-2003, I worked for a local newspaper in China covering politics news and labor news. From 2005 onwards, I am writing articles for several Chinese newspapers and magazines from time to time.

I joined University of Leicester as a lecturer in Media and Communication in 2009. I was a lecturer at Liverpool Hope University and a post-doc researcher at University of Westminster. I took a visiting scholarship in August 2008 at University of Lund, Sweden, where there is a strong interest in my study of Chinese journalism.

Research Interests

My current research is focused on the following areas:

  • (New) media and society
  • Impact of new/digital media on media and journalism
  • Professionalization of journalism
  • Environmental and disaster reporting
  • Social media analysis
  • Chinese media and journalism

My papers have appeared in high-quality peer-reviewed journals including Media Culture and Society, Journalism, Journalism Studies, and Discourse and Society. I have received research funding from the British Academy and universities. I have participated in the AHRC-funded project “Tuning In: Diasporic Contact Zones at BBC World Service” as a researcher. I have successfully completed the project Constructing discourse of risks: investigative journalists and environmental problems in China, funded by the British Academy. I am the author of two books: Investigative Journalism in China: Journalism, Power, and Society (2011 and 2012) and Investigative Journalism, Environmental Problems and Modernisation in China (2015).

Investigative Journalism in China By Jingrong Tong  

Currently, I am working on the following three research projects:

1. The performances and roles of citizen journalism and mainstream journalism in reporting crisis situations in China (funded by College Research Development Fund)

2. News and journalists in the social media age: a comparative study of mainland China and Taiwan (funded by the British Academy)

3. Weibo communication, news media and the environment

Recent Publications

Tong, Jingrong (forthcoming) “The Chinese Diaspora, Motherland, and “June Fourth”: A Discourse Analysis of the BBC Chinese “Have Your Say” Forum, 2009–13”, in Wanning Sun and John Sinclair, (ed.) Rethinking Chinese Diasporic Media: Soft Power in Global and Local Contexts, Routledge

Tong, Jingrong (forthcoming) “Chinese journalists’ views of UGC producers and journalism: a case study of the boundary work of journalism”, in Asian Journal of Communication

Tong, Jingrong (2015) Investigative Journalism, Environmental Problems and Modernisation in China, London: Palgrave Macmillan

Luo, Shih-hung and Tong, Jingrong ed. (2014) Social Media and Journalism, Quality Journalism Development Association: Taibei, Taiwan (社交媒体和新闻业).

Tong, Jingrong (2014) ‘Discourse of Chinese Journalism in the Media 2.0 Era’(媒体2.0时代:关于中国新闻业的话语), in Shih-hung Luo and Jingrong Tong (ed.) Social Media and Journalism, Taibei: Quality Journalism Development Association (社交媒体和新闻业).

Tong, Jingrong (2014) "Discourse of Journalism and Legitimacy in post-reform China", in Qing Cao, Hailong Tian and Paul Chilton (ed.) Discourse, Politics and Media in Contemporary China, Amsterdam, Philadelphia: John Benjamins.

Tong, Jingrong (2014) 'Environmental Risks in Newspaper Coverage: A Framing Analysis of Investigative Reports on Environmental Problems in 10 Chinese Newspapers', in Environmental Communication, online first.

Tong, Jingrong (2014) ‘The defence of journalistic legitimacy in media discourse in China: an analysis of the case of Deng Yujiao’, in Journalism, online first

Tong, Jingrong and Zuo, Landong (2014) ‘Weibo communication and government legitimacy in China: a computer-assisted analysis of Weibo’, in Special Issue: The Internet, Social Networks and Civic Engagement in Chinese Societies, Information, Communication & Society, 17(1), 66-85

Tong, Jingrong (2014) “Local Investigative Journalism: Understanding the Background, Context and Trajectories of Investigative Journalism in Dahe Daily and Southern Metropolis Daily”, in Marina Svensson; Elin Sæther and Zhi’an Zhang (ed.) Chinese Investigative Journalists' Dreams Autonomy, Agency, and Voice, London: Lexington Books.

Tong, Jingrong (2013) ‘Weibo Communication and The Epistemic Authority of Chinese Journalism’, in The Chinese Journal of Communication and Society, Hong Kong (微博傳播和中國新聞業的「認知權威」:以溫州動車事故為例, 《傳播與社會學刊》)

Tong, Jingrong (2013) ‘The importance of place: an analysis of changes in investigative journalism in two Chinese provincial newspapers’, in Journalism Practice. 7:1, 1-16.

Tong, Jingrong and Mackay, Hugh (2012) ‘An analysis of discussions in the BBC Chinese ‘Have Your Say’ forum: international broadcasting in the new media age’, in Diasporas and Diplomacy: Cosmopolitan Contact Zones at the BBC World Service (1932-2012), ed. by Marie Gillespie and Alban Webb, London and New York: Routledge.

Please see the attached publication list.


Teaching and Supervision

I am teaching on the following undergraduate and postgraduate modules (Semester 1 and 2):

  • MS1003 The Media in the International Context
  • MS2002 Analysing Communication Processes
  • MS2007 New Media and the Wired World
  • MS7004 Research Methods and Management I
  • MS7005 Research Methods and Management II
  • MS7028 Technology, Culture and Power: Global Perspectives
  • MS7027 News Management, Communication and  Social Problems


I am supervising UG and PG dissertation students and PhD students. I am particularly interested to hear from prospective students who wish to undertake research related to the following areas:

  • The media-power relation
  • Environmental and disaster reporting/representation
  • Journalists, their work and their organizations
  • Investigative journalism
  • The relationship between ‘new’ media and ‘old’ media
  • Chinese media and journalism

Professional Activities

In the course of my research, I have worked with and advised International Media Support, Denmark, and Ergo Advisors Company, USA. I have been invited to regularly review articles for academic journals, conferences and publishers. I am a member of the editorial board for Digital Journalism.

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Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

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