Dr Jessica Bain

Jessica Bain photo

Associate Professor of Media and Communication

Telephone : +44 (0)116 252 3867
Email: jessica.bain@le.ac.uk


PhD – European Studies (National Centre for Research on Europe, University of Canterbury, New Zealand)

BA Hons – European Studies (1st Class) (University of Canterbury, New Zealand)

BA – American Studies and Politics (University of Canterbury, New Zealand)

Personal details

PhD, BA (Hons), BA

I joined the Department of Media and Communication in September 2010 as a Lecturer in Media and Communication. Prior to joining the University of Leicester, I worked at University College London and at Northumbria University. Before moving to the UK two years ago, I was employed as a post-doctoral research and teaching fellow at the NCRE at the University of Canterbury in New Zealand.


I am the Director of Teaching and Learning (Quality) for the School of Media, Communication and Sociology. In addition, I currently teach on a range of modules.

I am currently Module Leader for the following:

  • MS7082: Global Communications and Development
  • MS7024: Research Design and Communication

And a contributing lecturer to

  • MS7214: Gender Politics in Contemporary Media
  • MS3004: Global Affairs: Communications, Culture and Power


Peer-reviewed journal articles

  • Bain, J. (2016), " 'Darn right I'm a feminist...sew what?' The Politics of Contemporary Home Dressmaking: Sewing, Slow Fashion and Feminism", Women's Studies International Forum 56: 57-66.
  • Bain, J, B. Greenland, M. Knodt & L. Nielsen (2016), “A Polyphonic Marketplace: Images of EU External Energy Relations in British, French and German Media Discourses”, Comparative European Politics, doi:10.1057/cep.2016.16
  • Bain, J & N. Chaban (2016), “An emerging EU strategic narrative? Twitter communication during the EU’s sustainable energy week”, Comparative European Politics, doi:10.1057/cep.2016.17
  • Bain, J., Chaban, N. & S. Kelly (2014), “En‘vision’ing Europe's crisis: Intertextuality in news coverage of the Eurozone crisis in Chinese, Indian and Russian press” Journal of International Communication, 20(1):1-20.
  • Bain J, Masselot, A. (2013) Gender Equality Law and Identity Building for Europe, Canterbury Law Review 28, pp. 99-120.
  • Bain, J., Chaban, N., & Kelly, S. (2013) Crumbling Giant, Rising Dragon?: Chinese News Media Cartoon Reflections on the Eurozone Debt Crisis. Communication Politics and Culture, 45(2).
  • Bain, J., Chaban, N., & Christie, S. (2012). Cutting the Apron Strings? Cartoon Reflections on the UK EEC Accession from New Zealand Newspapers, 1970-1972. Journal of European Integration History, 17(2) (in press)
  • Bain, J., Chaban, N., & Kelly, S. (2012). Local Hooks and Regional Anchors: Media Representations of the EU in the Pacific. Communication, Politics & Culture, 45(1)
  • Bain, J., Kelly, S, & N. Chaban, (2009) “European Commission Delegations and EU Public Policy: Stakeholders’ Perceptions from the Asia-Pacific”, European Foreign Affairs Review, Vol. 2, Issue 1.
  • Chaban, N., J. Bain & K. Stats, (2007) “‘Frenemies’?: Images of the US-EU Relations in Australasian Media”, Journal of Critical Policy Analysis, Vol. 1, No. 1.
  • Chaban, N., J. Bain & K. Stats, (2007)  “‘Under Construction’: Images of the Enlarging EU in the Australasian News Media”, Critical Approaches to Discourse Analysis across Disciplines (CADAAD), Vol.1, No.2, pp.79-95.
  • Chaban, N., J. Bain, K. Stats, & P. Sutthisripok, (2006) “Seeing Europe through the Eyes of Others: How ‘Local’ is the EU in Asia-Pacific News?”, Journal of Language and Intercultural Communication, Vol. 6, No. 3 & 4.
  • Rogahn M., N. Chaban, J. Bain & K. Stat, (2006) “A Mediator on the World-Stage? - How the EU's Commitment in Foreign Affairs is Portrayed by New Zealand and Australian Media”, European Law Journal, Vol. 12, No. 5.
  • Sutthisripok, P., J. Bain, K. Stats, N. Chaban & M. Holland, (2006)  “Lost in Translation? Images of the EU in Thai and English Language Newspapers in Thailand”, Korean Review of International Studies, Vol. 9, No. 1, pp. 19-45.
  • Chaban, N., J. Bain, & K. Stats, (2006) “‘Political Frankenstein’ or ‘Fiscal Gargantua’?: Metaphors of Personification in the Australasian News Reports of the EU Enlargement”, Proceedings of Ural State Pedagogical University, Linguistics, Vol. 19, pp. 76-94.
  • Chaban, N., K. Stats, J. Bain, & F. Machin, (2005) “Past Imperfect, Present Continuous, Future Indefinite?: Images of Turkey in the Context of EU Integration in ANZAC Media, Insight Turkey, Vol. 7, No. 3.
  • Chaban, N., & J. Bain, (2004) “Peripheral and Invisible?: The European Union in the New Zealand Media, 2000-2002”, CERC Working Papers Series, No. 2, University of Melbourne, Australia.

Edited books

  • Bain, J. & M. Holland (eds), (2007) European Union Identity: Perceptions from Europe and Asia, NESCA Series III, Baden-Baden: Nomos.

Chapters in edited books

  • Bain J, Chaban N (2014) "Framing the EU in a Time of Crisis: Media Reflections from EU Strategic Partners in Asia Pacific", in Chaban N, Holland M (eds) Communicating Europe in Times of Crisis: External Perceptions of the European Union, Palgrave Macmillan, Basingstoke. pp 118-142.
  • Chaban, N. & J. Bain, “Euro-Visions: An Analysis of Visual Imagery in Television News”, in M. Bruter & M. Lodge (eds), Political Science Research Methods in Action, Palgrave MacMillan (2013).
  • Bain, J., K. Stats, S.H Park & H. Kim, “The Asia-Pacific Power Elite and the Soft Superpower: Elite Perceptions of the EU in the Asia-Pacific”, in M. Holland and N. Chaban (eds), The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU, Routledge/UACES Contemporary European Studies, (2008).
  • Chaban, N., J. Bain, K. Stats, & P. Sutthisripok, “The European Union in Metaphors: Images of the EU Enlargement in the Asia-Pacific News”, in M. Holland and N. Chaban (eds), The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU, Routledge/UACES Contemporary European Studies, (2008).
  • Chaban, N., J. Bain, K. Stats, P. Sutthisripok & Y. Choi, “Mirror Reflections?: The EU in Print and Broadcast Media in the Asia-Pacific”, in M. Holland and N. Chaban  (eds), The European Union and the Asia-Pacific: Media, Public and Elite Perceptions of the EU, Routledge/UACES Contemporary European Studies, (2008).
  • Chaban, N., J. Bain & K. Stats, “Constructing Images of the Enlarging EU: The European Common House Metaphor in the Australasian News Media”, in J. Bain and M. Holland (eds), European Union Identity: Perceptions from Europe and Asia, NESCA Series III, Baden-Baden: Nomos, 2007, pp. 182-203.

Book reviews

  • Bain, J., “The European Public Sphere and the Media: Europe in Crisis: A. Triandafyllidou, R. Wodak and M. Krzyzanowski (eds.)", Review for West European Politics, 33: 4, 2010.
  • Bain, J., “New Zealand and the European Union, Gibbons, Matthew (ed.)”, Review for Australian and New Zealand Journal of European Studies, Issue 1, 2009.

Conference papers

  • Bain, J. (2014), #FishFight: Citizen Activism, Twitter and the EU Common Fisheries Policy Reform, UACES Conference, Cork, September 2014.
  • Bain, J. & N. Chaban (2014), Online Public Diplomacy: Twitter Dialogues on the EU’s Sustainable Energy Week, ECPR Conference, Glasgow, September 2014.
  • Kelly, S., Chaban, N. and J. Bain (2014) “Does More Coherence Mean More Effectiveness? The EEAS and the European Union Delegations”, UACES Conference, Cork, September 2014.
  • Bain, J., & Masselot, A. (2012). European Union Gender Equality Legislation and Identity Building for Europe. In ECPR: Sixth Pan-European Conference on EU Politics. University of Tampere, Finland.
  • Bain, J., & Masselot, A. (2012). Building an Identity for the European Union: The Critical Value of Gender Equality Law. In UACES: Exchanging Ideas on Europe 2012  Old Borders – New Frontiers. Passau, Germany.
  • Bain, J., & Masselot, A.. (2012). Does the EU have a future as a gender actor?. In European Union Studies Associations Asia Pacific EUSA PA. Singapore.
  • Bain, J., Chaban, N., & Christie, S. (2012). Re-tracing Europe: Images and Perceptions of European Integration in New Zealand History   Case-Study of NZ Political Cartoons in their reflections of the UK EEC accession. At COMMUNICATING EUROPEAN INTEGRATION: 8th Conference of the History of European Integration Research Society. Humboldt University Berlin Institut für Geschichtswissenschaften.
  • Bain, J., & Masselot, A.. (2011). European Union's Gender Equality Law and Identity Building for Europe. In Colloquium EUCN - Regional Integration and Identity in Europe and the Pacific. University of Canterbury, Christchurch, New Zealand.


My past research has explored political actors’ identities, and their framing and representation in social and mass media. More recently these interests have shifted towards a focus on gender identities and cultural practices, particularly as they relate to traditional domestic crafts and feminism. My current research project engages with the contemporary revival of sewing and home dressmaking in Britain, exploring its politics, and focusing on the ways in which sewing can be seen to represent an engagement with feminism. While there is substantial literature on the feminist activism embedded in reclaimed crafts like knitting and cross-stitch, there is little exploration of these same political agendas in the practice of home dressmaking, and it is to this gap that my current work speaks. Related to this work is an interest in the digital elements of contemporary dressmaking and the ways in which this material practice is shaped in and through its mediation.

I recently published a comment piece on the visibility of hand-crafted 'Pussyhats' in the protests against Donald Trump. The original piece was published on The Conversation: https://theconversation.com/pussyhat-power-the-feminist-protesters-crafting-resistance-to-trump-and-his-supporters-72221 and it was republished on The Independent: http://www.independent.co.uk/news/world/americas/feminism-donald-trump-pussy-hat-protest-washington-women-a7557821.html


I have recently won a British Academy/Leverhulme Small Grant to fund a new research project entitled: "Digital Dressmaking: Gender, Technology and Craft in Britain’s Contemporary Sewing Communities". This project will run from September 2015 until May 2017.

In addition I have recently received funding to host two 'Sewing Bee' events as part of the Being Human Festival: a festival of the humanities funded by the AHRC, British Academy, Wellcome Trust and the School of Advanced Study. Find out more about the Being Human Festival.

Keywords: feminism, gender studies, digital media, craft, craftivism, sewing, dressmaking, online communities

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Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

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