Flávio Garcia da Rocha

Teaching Fellow and doctoral candidate

office: room 3.13 Bankfield House
email: fgdr1@le.ac.uk



- Master of Arts / Television, Radio and Film / Newhouse School, Syracuse University, USA

- Advanced Management Program in Media and Entertainment / joint IESE, New York and Anderson School of Management, UCLA

- PGDip in Theatre / Universidade Federal do Rio de Janeiro, Brazil

- BA (minor) in Theatre Directing, Degree in Engineering / Universidade Federal do Rio Grande do Sul, Brazil

Before coming to the University of Leicester I have worked in the television industry for more than 25 years, in roles spanning from the very hands-on like writing, producing, directing and editing, to executive and managerial roles in programming, development and distribution. I have worked mostly in Brazil, for the leading conglomerate Globo, but also in the US for Fox. In many circumstances my activities had international reach, in Latin America and globally. I had also teaching experience during my Masters and for the “Film and Television Business” extension course at FGV in São Paulo and Rio de Janeiro, Brazil. My doctoral research focuses on investigating media practices, content choice and meaning making of young adults in Brazil, particularly video consumption in a moment of transition from linear TV to online and streaming.

Teaching in Leicester

MS2015 Global TV: Examining Television Across Cultures

MS2012 Global Cinema

MS2004 Creative Audiences

MS2009 New Media and Everyday Life.

MS7013 Approaches to Media Audiences,

MS7060 The Sociology of New Media

PhD supervisors:

Prof Helen Wood, Prof Thomas Tufte, Dr Ranjana Das

Conference presentations:

Emergent media practices of young adults and storytelling in Brazil: the role of social class. MeCCSA PGN New Directions in Media Research Conference. University of Leicester, 8 July 2016.

Media practices of connected youth in a Brazilian favela: A proposed methodology for reception analysis. LSE Media and Communications PhD Symposium. London, 30 June 2016.

Media practices of connected youth in a Brazilian favela: A proposed methodology for reception analysis and media literacy promotion. ECREA 2016 preconference Research of Children, Youth and Media. Prague, 8 November 2016.

Share this page:

Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

University of Leicester
Bankfield House
132 New Walk
United Kingdom

University of Leicester
107-111 Princess Road East
United Kingdom


DisabledGo logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has a detailed accessibility guide for Bankfield House.