Dr Stevie Marsden

Dr Stevie Marsden

Research Associate

CAMEo Research Institute for Cultural and Media Economies

Contact details

Email: stevie.marsden@leicester.ac.uk

Phone: (0)116 229 7163

Address: Room 2.02, CAMEo Research Institute for Cultural and Media Economies. 7 Salisbury Road, Leicester LE1 7RH, UK


I completed a BA with Honours in English Studies and Film & Media, Masters in English Studies and PhD at the University of Stirling, Scotland.  My PhD, ‘The Saltire Society Literary Awards, A Cultural History: 1936-2015’, was completed in October 2016 and is the first comprehensive analysis of the Saltire Society Literary Awards, Scotland’s oldest series of book awards.  I completed my PhD through an Arts and Humanities Collaborative Doctoral Award, so I was working alongside the Saltire Society in the administration and development of their awards throughout my research.  I have taught on several undergraduate English modules at Stirling and have led seminars on Literary Award Culture for the MA in Publishing Studies at the Stirling Centre for International Publishing and Communication.

Research interests

My research interests are situated within the literary economy and contemporary publishing culture.  The areas I focus on include literary award culture, judgment culture, gender (in relation to publishing and literary culture) and diversity and representation in the publishing industry.  I am also interested in conducting research into the motivations and practices of writers, the business of writing and the emergence of online celebrity book clubs.

My PhD was the first study of the Saltire Society Literary Awards, Scotland’s oldest series of literary awards dedicated to awarding books from, and about, Scotland.  My thesis presents a detailed analysis of the founding of the Society’s four major literary awards, since the founding of the Society in 1936 up to 2015.  It also considers the Society’s awards in relation to gender, national identity and Bourdieu’s Forms of Capital.  It concludes with a discourse analysis of judging panel meetings which is the first analysis of its kind to be conducted in the UK.

I am currently conducting research into the emergence of online celebrity books clubs, particularly those of the YouTube vlogger Zoe Sugg (aka ‘Zoella’) and Kim Kardashian-West.

Other activities

I was involved in the founding of the Saltire Society’s Outstanding Women of Scotland Awards and #ScotLitFest, Scotland’s largest online literary festival.  I have also administrated writing awards for Bloody Scotland Crime Lit Festival and Graphic Scotland’s 9th Art Award for graphic novels.

Before joining CAMEo I worked as a Content Writer and Video Producer for a web development company in Edinburgh during which time I was involved in projects for major international clients including Freeform (formerly ABC Family), Disney and Coca-Cola.


  • Society of the History of Authorship, Reading and Publishing Travel Grant, 2017 (1000 CAD)
  • Authors and the World ECR Travel and Conference Grant, 2015
  • British Federation of Women Graduates Ellen Wynne Vanstone Scholarship winner, 2014 (£2,000)
  • Society of the History of Authorship, Readership and Publishing Travel Grant, 2014
  • CPD Diploma in Online Marketing

Conference Papers

‘I Didn’t Know You Could Read’: Questioning the Legitimacy of Kim Kardashian’s Status as a Literary and Cultural Intermediary’ at New Directions in Print Culture, Oxford International Centre for Publishing Studies Oxford Brookes, 9th May 2017

‘Apples and Pear’s: The Language of Book Award Judgment Culture and the Saltire Society’s Literary Book Award Judging Panel as a Community of Practice’ at Languages of the Book, SHARP (Society for the History of Authorship, Reading and Publishing) Bibliothèque nationale de France, Paris, 21st July 2016

Put a kilt on it! : The Role of Nationality in Twenty-First Century Book Marketing in Scotland
at By the Book 2: Books and reading in an age of media overload’ Hosted by Oxford Brookes University, Florence, 18th June 2015 (co-presented with Dr. Rachel Noorda)

‘The measure of a work of art is how much art it has in it, not how much “relevance”’: The ‘relevance’ of Contemporary Book Awards and the Purpose of Judgment in Literary Cultureat The Prestige of Literature, Carleton University, Ottawa, 10th October 2014 

‘fit tay be in schools, huvn no bad language, sex subversion or antireligion’: The Saltire Society’s Book Awards, Judgment Culture and the Scottish Literary Canon’ at Religions of the Book, SHARP (Society for the History of Authorship, Reading and Publishing) University of Antwerp, 20th September 2014 

‘21st Century Philanthropy? The Cultural and Economic Capital of Contemporary Book Award Culture’
at Creativity and Commerce in the Age of Print, University of Edinburgh, 26th July 2014

'Reinventing the Book’: The Aesthetics of Digital Literature in Contemporary Literary Award Culture
at By the Book: the Book and the Study of its Digital Transformation hosted by Oxford Brookes University, Florence, 24th May 2014

Women of the Saltire Society’ at Smashing the Patriarchy in 100,000 words? The use of Feminism in Academic Theses University of Dundee, 13th January 2014



“It’s all unclear”: The ‘Reality’ of Bret Easton Ellis’s ‘American Psycho’ and its Position within the Literary Convention of Contemporary Gothic Fiction in Bray, Suzanne and Preher, Gerald, eds.,Fatal Fascinations: Cultural Manifestations of Crime and Violence (Cambridge: Cambridge Scholars Publishing, 2013), pp. 113-121.


“The Man Booker Prize still has a long way to go before it is truly inclusive” for The Conversation, 14th October 2015 available online
< https://theconversation.com/the-man-booker-prize-still-has-a-long-way-to-go-before-it-is-truly-inclusive-49157>

“How the Man Booker fiction prize became stacked in favour of the big publishers” for The Conversation, 29th July 2015 available online

“Women in Saltire Literary Awards - A Discussion” for The Saltire Society, 17th June 2015 available online
< http://www.saltiresociety.org.uk/news/2015/06/17/women-in-saltire-literary-awards-a-discussion>

“The Saltire Society's Book Awards- an inaugural Scottish institution” for The Bookseller, June 2nd 2015 available online <http://www.thebookseller.com/careersjobs/saltaire-societys-book-awards-inaugural-scottish-institution>

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Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

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