Dr Giovanna Puppin

Lecturer in Advertising and Promotional Cultures (China)

Programme Director MA Media and Advertising

Puppin

 

 

 

 

Contact details

Room 0.01e, Bankfield House

Email: g.puppin@le.ac.uk

Telephone: +44 (0) 116 252 2768

Personal details

BA, MA, PhD, PGCert, FHEA

Languages

  • Italian (native speaker)
  • Chinese (excellent)
  • English (excellent)
  • Spanish and German (good)

Websites

Teaching

I am Module Leader of one core module for the MA Media and Advertising:

  • MS7047 Introduction to Advertising and Media (Term 1)

and one PG optional module:

  • MS7052 Chinese Media in a Global Context (Term 2)

In the past few years, I was module leader for MS7306 Advertising Research Methods and I also contributed to the postgraduate modules MS7307 Promotional Cultures and MS7030 Critical Approaches to Consumer Culture.

Research

My primary research interest is Chinese advertising: it stems from my background in Chinese Studies, my PhD on Chinese TV public service announcements (Ca' Foscari University of Venice), and more than five years of research in China (People’s University and Communication University of China, Beijing).

I am interested in investigating different spheres of China's media, communication and popular/promotional culture (commercial and public service advertising, branding, etc) with a specific focus on issues of representation (of the Self and the Other), and in relation to the dynamics of national identity and soft power.

More generally, I am interested in

  • media and popular culture (issues of representation, media memory, nostalgia)
  • international promotional cultures (advertising and country branding), with a specific geographical interest on East Asia (China, South Korea, Japan) and sub-saharan Africa (Nigeria and Ghana).

I am the leading contact of the International Promotional Cultures and Communication Research Group (part of the Public Communication cluster).

I am a member of the following Departmental Research Clusters:

I am also a Committee Member of the China Studies Research Alliance (ChiSRA).

I am an Associate Fellow on “Religion & Media in East Asia”, Centre for the Study of Religion and Culture in Asia, University of Groningen (the Netherlands).

I am also collaborating with the Master in Global Management for China (GMC), Ca’ Foscari University, where I am invited to deliver specific sessions on advertising and marketing in/for China on a yearly basis.

Link to Publications

Memberships

  • AAS (Association of Asian Studies)
  • AISC (Italian Association of Chinese Studies)
  • BACS (British Association of Chinese Studies)
  • CAC (China Advertising Association)
  • EACS (European Association of Chinese Studies)
  • ECREA (European Communication Research and Education Association), temporary working group on advertising research
  • ICA (International Communication Association)
  • IAMCR (International Association of Media and Communication Research)

Supervision

I am interested in supervising PhD students working on:

  • Chinese Media and Cultural Studies, in particular: Chinese advertising; Chinese popular culture; Chinese visual culture, identity and politics; Issues of representations in Chinese media texts (for example, the Western or Africa "Other"); Chinese brands and soft power

  • Advertising, in all its forms (commercial, public service, political), with a specific focus on: international advertising; ideology and representation in advertising

  • Branding: TOP brands in a local/global perspective; Local identity through logos, brands and marketing strategies; Country branding and national brands as tools of soft power; National image through brands

Current PhD student:

  • Dian Wang - receiver of the College International Excellence Scholarship (second supervisor: Anders Hansen)

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Contact Details

School of Media, Communication and Sociology

Campus based courses
E: mcs-enquiries@le.ac.uk
T: +44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

University of Leicester
Bankfield House
132 New Walk
Leicester
LE1 7JA
United Kingdom

University of Leicester
107-111 Princess Road East
Leicester
LE1 7JA
United Kingdom

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