Wei Cui


MA Chinese Studies
University of Sheffield 2011-2012

BA Information Management
University of Nanjing  2004-2008

PhD topic

Crisis Communication, Culture and Digital Media in China

Second Year of Study

Brief Description of PhD topic

According to German scholar Ulrich Beck (2009), this is an age filled with risks, and the modern world actually is a ‘risk society’. And as a part of crisis management, the research of crisis communication has received a lot attention. Compared other crisis communication theories, SCCT (Situational Crisis Communication Theory) uses an experimental method to build its theoretical framework and adopts rhetorical approach, which make it distinguished from others. But as a theory proposed and developed in a western context, how is it situated in a non-western culture environment, like China? This research intends to explore the governmental practice of crisis communication when responding public crisis, like H7N9 (Bird Flu), within the SCCT framework, and the case study and rhetorical approach will be used. It aims to find that whether there is an inconsistency between practitioners’ thinking and what the theory recommend in appropriate strategies when responding public crisis.  And through rhetorical analysis of government’s speak after a crisis, this research tries to provide several advice to guide Chinese government to implement crisis communication effectively, as well as may also give some suggestions to the theory itself.

PhD Supervisors

  • Karatzogianni, Athina (Dr.)
  • Gong, Sarah Qian (Dr.)

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