The Power of the Global Brand - Richard Learwood

Posted by jw285 at Feb 22, 2011 08:20 AM |
Richard Learwood was the guest speaker at the inaugural ABS UK Business Schools Alumni Network Group event. Over 100 alumni from UK Business Schools attended the lecture which will be the first in a series of alumni activities established through the Association of Business Schools.
The Power of the Global Brand - Richard Learwood

Richard Learwood presenting on the 'Power of the Global Brand'.

The University of Westminster, Regent Street, London was the venue for Richard's lecture and alumni had the chance to network over refreshments prior to Richard, the Global Marketing Director of Eukanuba, speaking about the power of brands in a global market - how to build them and how to maintain them.

Richard said prior to the event: "It's an honour to speak at this inaugural Association of Business Schools event.  I am looking forward to a lively debate on the subject of global brand strategy. As a member of the alumni myself it is a great opportunity to contribute and I wish the ABS great success as it builds this important network that will be of immense value to its members."

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