IDEAS: Interaction Design and Evaluation of Socio-technical Systems

IDEAS is a research group on Human-Computer Interaction (HCI), focusing primarily on usability and user experience (UX).  Currently, IDEAS consist of five members, including the leader Dr. Effie Lai-Chong Law and four PhD students researching on different topics in the realm of HCI such as "Game-based learning", "Serious Games on Health", and "Integrated temporal UX and decision-making model for e-Commerce".

IDEAS contributes to a number of EU and national projects, playing different critical roles, especially in relation to usability and UX design and evaluation.   Applied computing issues addressed in these projects have provided rich contexts for IDEAS to explore User Experience and related issues.

  • TwinTide IC0904 (2009-2013): transferability of IT design and evaluation methods across sectors and disciplines (chair)

  • ROLE (2009-2013): responsive open learning environments (WP leader)

  • 80Days (2008-2010): adaptive digital educational games (WP leader)

  • ICOPER (2009-2011): eContent standardization (WP leader)
  • MerLab (2008-2010): Online experimentation (WP leader)

  • MAUSE COST294 (2005-2009): usability evaluation methods (chair)

  • iCAMP (2005-2008): CSCW (WP leader)


IDEAS has been working on several new initiative in further advancing research on UX, especially on the theme of measurability and predictability of UX, theoretical models underlying UX, and the interplay between UX evaluation and software development. These initiatives are and will be realized in terms of journal publications and book chapters, international workshops and projects.



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