Effie Lai-Chong Law - B. Soc. Sc. (HKU), M. Soc. Sc. (HKU), Dr. phil. in Psychology (LMU, Germany)

Dr Effie Law 2

Professor in Human-Computer Interaction

F1 Informatics Building
Department of Informatics
University of Leicester,
University Road,
Leicester,
LE1 7RH.

T: +44 (0) 116 252 5341
E: lcl9 at dot le dot ac dot uk

MSc in Human-Computer Interaction (HCI)

An introductory video on our MSc in HTI programme:  http://tinyurl.com/ULeic-MSc-HTI

Research Interests

  • Human-computer interaction (HCI): usability, user experience (UX)
  • Technology-enhanced learning (TEL): Game-based learning, Computer-supported Collaborative Work
  • Conversational Agents/Chatbots Design and Research
  • Affective Computing; Automatic Multisensory Emotion Recognition
  • Augmented Reality, Mixed Reality, Virtual Reality
  • Human-AI Interaction; Human-in-the-Loop for Trustworthy Autonomous Systems (TAS)

Publications:

Here is a link to my publications in Google Scholar

Effie Law, Ebba Hvannberg & Gilbert Cockton (Eds.) (2007) Maturing Usability: Quality in Software, Interaction and Value, Springer UK.

Maturing Usability

Here is a link to IDEAS.

Running Projects

  • ARETE (Augmented Reality Interactive Educational Systems), H2020, 2019-2023 (42 months)
  • Trustworthy Autonomous Systems Verifiability Node (TAS), UKRI, 2020 - 2024 (42 months)
  • P-STEP, European Space Agency/UKSA/NHS, 2021-2023 (24 months)

Past Research Projects

    • PROLEARN (2004-2007), European Commission 6th Framework Programme NoE (ETH Zürich, 417K EUR ~ 310K GBP; Total grant: 6 million Euro)
    • COST294-MAUSE (2005-2009), European Commission ESF COST Action (ETH Zürich, varying yearly grant, on average: 90K per year)
    • I4Camp (2005-2008), European Commission 6th Framework Programme STREP (University of Leicester, 382K Euro ~ 260K GBP; Total grant: 2.6 million Euro)
    • EFFUSE (2005-2009). National project on HCI in Medicine (in collaboration with Svetlena Taneva), funded by Schweizer Staat Sekretariat für Bildung and Forschung (Swiss State Secretary for Education and Research) (Total grant: 220K CHF ~ 96K GBP)
    • MerLab (2008-2009). Lenonardo da Vinci Lifelong Learning Programme (University of Leicester, ~29K Euro; Total grant 193K Euro).
    • 80Days (2008-2010). European Commission 7th Framework Programme STREP (University of Leicester, ~350K Euro; Total grant: 3.3 million Euro)
    • iCOPER (2008-2011). eContentplus, European Commission 7th Framework Programme (University of Leicester)
    • ROLE (2009-2013). European Commission 7th Framework Programme Collaborative Project (University of Leicester, ~497K Euro; Total grant: 6.6 million Euro)
    • SELPRAF (October 2011- September 2013). Lenonardo da Vinci Lifelong Learning Programme (University of Leicester, ~34K Euro; Total grant ~ 250K Euro)
    • COST IC0904-TwinTide (Nov 2009 - Nov 2013) Towards the Trans-sectorial Integration of IT Design and Evaluation (Total grant ~ 500K Euro)
    • Representing Re-Formation (October 2010 - September 2013). AHRC (with History of Art, Space Research Centre, School of Museum Studies).
    • Go-Lab (November 2012 - October 2016), EU FP7

PhD Supervision

  • Dursun Akaslan: Development and validation of E-Learning Model for Electrical Engineering, completed in 2014
  • Abdullah A. M. Al Sokkar: Design and evaluation of multimodal user experience interfaces for e-commerce websites, completed in 2014
  • Stephanie Heintz: Digital educational games for learning programming. Completed in 2015
  • Kornchulee Khanana: Digital educational games on nutrition for young children. Completed in 2015
  • Mathias Heintz: Distributed participatory design methodologies and tools. Completed in 2017
  • Samaneh Soleimani: Emotive and affective e-commerce websites. Completed in 2018
  • Dinna Mohd Nizam: Digital educational games for pre-school children: Completed in 2019
  • Pamela Andrade: Design and Evaluation of Gamified Questionnaire-based Online Educational Applications for Secondary School Students. Completed in 2021
  • Pornpon Thamrongrat: The Effectiveness of Augmented Reality with Gamification in Learning 3D Geometry. Completed in 2021

Reviewer for Conferences and Journals

  • Conference on Human Factors in Computing Systems (CHI)
  • HCI Conference (British CS HCI Group)
  • NordiCHI
  • IFIP TC13 International Conference on Human Computer Interaction (INTERACT)
  • International Journal of Human Computer Interaction (IJHCI)
  • International Journal of Human Computer Studies (IJHCS)
  • Interacting with Computers (IwC)

Scientific Coordination Work

  • Associate Chair of CHI (Conference on Human Factors for Computing Systems): 2012, 2013, 2014, 2015
  • Short paper chair of British CS HCI Group: 2014
  • Short paper chair of NordiCHI 2010
  • Co-chair of International Workshop on User Interfaces Quality Models, 12-13 September 2005, Rome, Italy (in conjunction with INTERACT 2005)
  • Co-chair of International Workshop on "User Experiences - Towards a Unified View" in conjunction with NordiCHI 2006, 14th October 2006, Oslo, Norway.
  • Co-chair of International Workshop on "Report, Review and Refine Usability Evaluation Methods (R3-UEM)", 5th March 2007, Athens, Greece.
  • Co-chair of International Workshop on "Towards a UX Manifesto" in conjunction with HCI 2007, 3rd September 2007, University of Lancaster, UK
  • Co-chair of International Workshop on "Downstream Utility: The Good, the Bad and Utterly Useless Usability Evaluation Feedback", 6th November 2007, Toulouse, France
  • Co-chair of Student Volunteers Committee of IFIP TC13 International Conference on Human Computer Interaction (INTERACT 2007)
  • Co-chair of Special Interest Groups (SIG) Committee of Conference on Human Factors in Computing Systems (CHI 2008)

Other Scientific Contributions/Events

  • Associate Chair of Conference for Human Factors in Computing Systems (CHI)
  • Invited talk in SIGCHI Finland, 18th October 2011, Helsinki, Finland
  • Invited keynote for the Third International Workshop on Quality of Multimedia Experience (QoMEX 2011) Good User Experience: Yes! But what is it?, 7th September 2011, Mechelen, Belgium.
  • Invited keynote for ACM SIGCHI Symposium on Engineering Interactive Computing Systems (EICS) 2011, The Measurability and Predictability of User Experience, 13th June 2011, Pisa, Italy.
  • Invited keynote for XX International Conference on Computer-Human Interaction (AIPO Interaccion) 2019, San Sebastian, Spain, 28th June 2019.
  • Editorial Board Member of Interacting with Computers, Oxford University Press  (since March 2011)
  • Associate Editor for International Journal of Human-Computer Studies (Elsevier( (IJHCS) since 2011
  • Associate Editor for Quality and User Experience (Springer) since 2017

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Admissions Enquiries:
BSc: +44 (0) 116 252 5280
MSc: +44 (0) 116 252 2265
E: BSc  seadmissions@le.ac.uk
E: MSc  pgadmissions@le.ac.uk

Departmental Enquiries:
T: +44 (0) 116 252 2129/3887
F: +44 (0) 116 252 3604
E: csadmin@mcs.le.ac.uk

Dept of Informatics
University of Leicester
Leicester, LE1 7RH
United Kingdom

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