Colin Peacock

Colin PeacockColin is the Group Strategy Coordinator for the ECR Community Shrinkage and On Shelf Availability Group. He holds a similar post in America with the Retailers Industry Leaders Association (RILA) Asset Protection Leaders Council.

Prior to these appointments, Colin had a thirty-year career at 'Gillette' and 'Procter and Gamble' where, in his last fifteen years, he held responsibility for the global leadership of their on-shelf availability, brand protection and shrink prevention capability. In this role, he was responsible for

  • delivering new thief, counterfeiter, shopper and store manager research
  • a pipeline of new interventions, including RFID and 3D stickers for anti-counterfeit
  • the oversight and delivery of 100+ successful collaborative “sell more, lose less” profit improvement projects with P&G’s major customers and distributors around the world

Colin has published on the subject of loss prevention in the academic and trade press. He is a regular speaker at conferences around the world.

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The Friars
154 Upper New Walk

T: +44 (0)116 252 3946/2458
F: +44 (0)116 252 5788


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