Colin Peacock

Colin PeacockColin is the Group Strategy Coordinator for the ECR Community Shrinkage and On Shelf Availability Group. He holds a similar post in America with the Retailers Industry Leaders Association (RILA) Asset Protection Leaders Council.

Prior to these appointments, Colin had a thirty-year career at 'Gillette' and 'Procter and Gamble' where, in his last fifteen years, he held responsibility for the global leadership of their on-shelf availability, brand protection and shrink prevention capability. In this role, he was responsible for

  • delivering new thief, counterfeiter, shopper and store manager research
  • a pipeline of new interventions, including RFID and 3D stickers for anti-counterfeit
  • the oversight and delivery of 100+ successful collaborative “sell more, lose less” profit improvement projects with P&G’s major customers and distributors around the world

Colin has published on the subject of loss prevention in the academic and trade press. He is a regular speaker at conferences around the world.

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Contact Details

Criminology
The Friars
154 Upper New Walk
Leicester
LE1 7QA
UK

T: +44 (0)116 252 3946/2458
F: +44 (0)116 252 5788
E: criminology@le.ac.uk

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Teaching Fellow in Criminology Position

For more details on the Fellow in Criminology role please click here.

Closing date for this post is 30th April 2018.

For informal enquiries, please contact Professor Neil Chakraborti on 0116 252 5706 or neil.chakraborti@le.ac.uk