Tong (Bowen) Zhang

PhD StudentTong (Bowen) Zhang

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I studied for my Bachelor’s degree at Chongqing Technology & Business University and for my MSc at the University of Lincoln. I then worked as a research assistant and as a Chinese teacher in Chongqing, China.

After working as a research assistant for a year I decided to conduct further research in place branding at the University of Leicester. My research aims to explore how the government understands and manages place branding.



  • Place branding
  • Destination branding
  • Public management
  • Marketing

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School of Business
University of Leicester
University Road


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