Mostafa Mahmoud Kamel Saadeldin

PhD StudentMostafa Saadeldin

Contact details

Personal details

I obtained a Bachelor degree from Loughborough University in 2012, specialising in accounting and finance, receiving a distinction, as a joint partnership with the British University in Egypt (BUE). During my undergraduate study I obtained summer internships at such reputable organisations as CIB Bank, Barclays Bank, AUBE Bank, Toyota Motors Egypt and Petro-gulf Misr. After graduation I was appointed as a Teaching Assistant at British University in Egypt (BUE), in the School of Business. I have taught numerous modules such as Consumer Behaviour, Research Methods, Marketing Research and International Marketing. I was awarded a Master’s degree in Marketing from the University of Leicester in 2016 with a distinction in my dissertation. After graduation, I was promoted to Assistant Lecturer and appointed as a part-time Researcher Assistant at the American University in Cairo. In 2017 I returned to the School of Business to commence my PhD.



My Master’s dissertation drew on Glock's dimensions of religiosity model and Ajzen’s theory of Planned Behaviour to determine the influence of religiosity on customers' purchase attitude towards Egyptian banks. My PhD research aims to discuss Habitus, Consumption and Religion in Egypt.

My research interests include:

  • Islamic Marketing
  • Islamic Advertising
  • Religiosity and consumer behaviour
  • Family Consumption


Kamel, M. (2017), The Influence of Religiosity on Young Customers' Purchase Attitude towards Banks: An Empirical Study on University Students in Egypt, 10th Conference on Innovation and Entrepreneurship: The Engines of Sustainability, Hamdan Bin Mohammed Smart University (HBMSU), March 6-8, Dubai.

Share this page:

Contact Details

School of Business
University of Leicester
University Road


AccessAble logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has detailed accessibility guides for the Astley Clarke Building and the Ken Edwards Building.