Luoman Zhang

PhD StudentLuoman Zhang

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I acquired my MA in Media and Advertising at the University of Leicester. After graduation, I worked as a media planner in a well-known media agency, MediaCom, for 2 years and as a model for fashion magazines in China. I returned to the School of Business at the University of Leicester to commence my PhD research in 2017.



My research interests focus on cultural production and consumption, particularly in markets, tastes and cultural intermediaries. My research concentrates on the relations of taste, consumption and cultural intermediaries from the aspect of the struggling situation of Chinese alcohol (Baijiu) in western countries.

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School of Business
University of Leicester
University Road


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