Luoman Zhang

PhD StudentLuoman Zhang

Contact details

Personal details

I acquired my MA in Media and Advertising at the University of Leicester. After graduation, I worked as a media planner in a well-known media agency, MediaCom, for 2 years and as a model for fashion magazines in China. I returned to the School of Business at the University of Leicester to commence my PhD research in 2017.

Supervisors

Research

My research interests focus on cultural production and consumption, particularly in markets, tastes and cultural intermediaries. My research concentrates on the relations of taste, consumption and cultural intermediaries from the aspect of the struggling situation of Chinese alcohol (Baijiu) in western countries.

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Contact Details

School of Business
University of Leicester
University Road
Leicester
LE1 7RH

ulsb@le.ac.uk

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