Herve Atayi

Doctoral StudentHerve Atayi

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Personal details

I hold a Bachelor (Hons) in Divinity (2006) and a Masters in Theology (2008) from the University of Wales, Lampeter. In 2011, I completed an MBA in Marketing at the University of Leicester.

I am also a Chartered Marketer and member of the CIM.



Unlocking the garden of Eden: A postcolonial reading of tourists' and locals' image of the Seychelles.

  • Destination image/marketing
  • Postcolonial narratives and theory
  • Sustainability and authenticity in tourism studies
  • Innovation and marketing communications


Loyalty 3.0 Gamification, Big Data and Motivation (2014) at the Loyalty & Retention Conference in Johannesburg (South Africa).

Hotel establishment and protected area management: opportunities and potentials (2017) at the conference on sustainable tourism in small islands developing states (Seychelles).

A phenomenological approach to understanding the representation of the Seychelles' image as a tourist destination (2018) at the 3rd Annual Conference on the International Place Branding Association (Macao).

Genesis and Ecology (2008) at the Gloria Patri Interdisciplinary Conference Series at Cambridge (UK) organised by Andrews University (US).

Methods and Benefits of Loyalty Programme (2013) at the 5th Loyalty and Customer Retention Conference in Johannesburg (South Africa) organised by Fleming Gulf.

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School of Business
University of Leicester
University Road



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