Dr William Green

Associate Professor in Innovation, Operations and Knowledge ManagementGREEN_William.jpg

Contact details

  • Tel: +44 (0)116 223 1233
  • Email: w.green@le.ac.uk
  • Office: Room 606, Level 6, Ken Edwards Building
  • Office hours: Please see office door

Personal details

PhD, BSc

Prior to my PhD, I gained a BSc in Ergonomics from Loughborough University, worked as a usability and user experience consultant at IBM and as a Research Associate at Loughborough University working on the DTI funded Intelligent User Interfaces project within the Centre for the Integrated Home Environment. My PhD at Loughborough University was awarded in Human Factors and Ergonomics; I studied design practice in the development of ubiquitous computing technology within twelve organisations focusing particularly on participatory approaches and user centered design. Subsequently, at Philips Research in the Netherlands, I carried out a Marie Curie post-doctoral research fellowship, studying social intelligence as an approach to development and as an attribute of home healthcare technology. Before joining the School, I also worked as a senior design researcher within Vodafone Global Marketing in the user experience strategic design team. I was also a co-opted member of the executive board for Pedestrian, a creative education charity, and a Fellow of the Higher Education Academy.


I have taught Managing Knowledge in Organisations, Operations Management, and Critical Management in Practice on the BA Management Studies, and Knowledge Management on the MSc and MBA programmes. I have been module leader for the postgraduate distance learning electives: Innovation for Managers, Knowledge Management, TQM and Project Management for IT. I have also conducted distance learning faculty visits and lectures in Ghana, Jamaica, Nigeria, Thailand, UAE and USA.

Administrative responsibilities

  • Associate Dean - Research


Human factors (ergonomics) is a broad and holistic discipline that focuses on the needs of the human in the interaction between people, technology and the environment (organisation) in order to design for human well-being. The multi-disciplinary and holistic approach within human factors can lead to an improvement in the design of products, services, workplaces, technology systems, and operations. Most fundamentally, in the design process consideration for psychological, physiological and sociological needs of people are central, to benefit the wider system. Within this discipline Will’s interests are: Socio-technical systems design; organisation and design, design methods and practice and the flow of knowledge; user experience in human-computer interaction and service design.

Will is a member of the Institute of Ergonomics and Human Factors, and the Association of Computing Machinery: SIGCHI. He has also reviewed articles for a number of world leading journals and conferences including Journal of Human-Computer Interaction, Journal of Human Computer Studies and Applied Ergonomics.

Research grants

  • Supporting growth through management and organisational adoption of user-centered design practice, in the creation and development of an in situ marketing and branding mobile and ubiquitous computing technology, University of Leicester School of Management, 2011-2013. Principal Investigator: Dr William Green, Lead Academic: Professor Simon Lilley. In partnership with a creative design company, the KTP project report was awarded the highest grade of Outstanding by KTP and the Technology and Strategy Board conducted in collaboration with an industry partner. (£172 144).
  • Renaissance Project: Towards a strategic orientation to support design that is appropriate and accountable to local culture, FP7-PEOPLE-2009-RG, Sub-Scheme: MC-ERG, University of Leicester School of Management, 2010-2013. Principal Investigator: Dr William Green, Scientist in charge: Professor Simon Lilley. (€45 000).
  • CrowdLab3.0: Next generation of the CrowdLab mobile survey tool with advanced social media functionality, Partnership in Knowledge Transfer (PiKT): ERDF and Crowdlab Ltd, 2013-2014. Principal Investigator: Dr William Green, Lead Academic: Professor Simon Lilley. (£91 939).
  • A ‘blended’ learning approach to improve knowledge, skills and attitudes towards prescribing, NHS Midlands and East, EM HIEC, 2014-2014. Principal Investigator: Dr Rakesh Patel (Principal Investigator, NIHR Academic Clinical Lecturer in Medical Education/Honorary Specialist Registrar in Nephrology, UoL), co-investigators: Dr William Green and Dr Ming Lim (£49 939).
  • Survey analysis of high performance working indicators, UK Commission for Employment and Skills (UKCES), 2012-2013, Principal Investigator: Professor Stephen Wood, co-investigators: Mr Mark Burridge, Drs William Green, Sandra Nolte (Lancaster), Daniela Rudloff, (£23 494).
  • Technology to develop the voice of people with learning disabilities in the performing arts, CATH voucher (AHRC), 2014, collaboration between Dr William Green, Dr Nalita James, Embrace Arts, SpeakEasy Theatre company, Movers Theatre Company and Cuttlefish Ltd (£4000).
  • Culture Counter: digitally representing cultural value to support data-driven decision-making, CATH voucher (AHRC), 2014, collaboration between Dr William Green, Dr Jack Newsinger, Pedestrian and Bulb Studios Ltd, (£4000).
  • Disabled children and young people: Engagement in arts and culture in the East Midlands in an environment of restrained resources, EMBridge The Mighty Creatives. Collaboration between Dr William Green, Dr Jack Newsinger and Embrace Arts for EMBridge The Mighty Creatives.
  • PERFECT DAY (2015). Health Education East Midlands. Principal Investigator: Dr Rakesh Patel, co-investigator: Dr William Green.
  • EPIFFany 2 (2015-2016). Pilgram Hospital, Boston. Academic Health Sciences Network, Principal Investigator: Dr Rakesh Patel, co-investigator: Dr William Green.
  • Freelancers: The effects of austerity on self-employed artists (2016). British Academy Small Research Grant Award. Principal Investigator: Dr Jack Newsinger, co-investigator: Dr William Green.


I am happy to hear from potential PhD candidates with interests in relation to my research areas.


Cluley, R. & Green W. (forthcoming). Social representations of marketing work: advertising workers and social media, European Journal of Marketing.

Price, C., Green, W., Suhomlinova, O. (forthcoming). Twenty-five years of national health IT: Exploring strategy, structure and systems in the English NHS. Journal of the American Medical Informatics Association.

Gasparin, M. & Green, W. (2018). Reconstructing meaning without redesigning products: The case of the Serie7 chair, Creativity and Innovation Management. 27 (4), 401-413.

Patsiaouras, G., Veneti A., Green, W. (2018). Marketing, art and voices of dissent: promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement. Marketing Theory. 18 (1), 75-100.

Gasparin, M., Green, W., Schinckus, C. (2017). Making Sense of Failure to Give Sense to Organisational Experiment. CERN IdeaSquare Journal of Experimental Innovation. 1 (2), 47.

Green, W., Jones, C., Maltby, J., Robinson, S., Roland, D., Stafford, C. (2017). Team situational awareness: Practitioner-centred design of a safety huddles toolkit. In Proceedings of the Annual Conference of the Chartered Institute of Ergonomics & Human Factors. London: Taylor & Francis., pp. 223-231. ISBN: 978-1-5272-0762-2.

Newsinger, J and Green, W (2016) The infrapolitics of cultural value: cultural policy, evaluation and the marginalisation of practitioner perspectives, Journal of Cultural Economy, 9 (4), 382-395, DOI: 10.1080/17530350.2016.1141791

Newsinger, J and Green, W (2016). Arts policy and practice for disabled children and young people: towards a 'practice spectrum' approach. Disability and Society, 31 (3), 357–372, DOI: 10.1080/09687599.2016.1174102.

Green W, Cluley R, Gasparin M (2016). Dealing with digital data: crossing the analogue boundary in market research and new product development. Proceedings of the 23rd Innovation and Product Development Management Conference (IPDMC2016), June 12-14, 2016. University of Glasgow, Glasgow, Scotland.

Gasparin, M., & Green, W. (2016). Framing values in design. In Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking (Vol. 3, pp. 881-894). doi:10.21606/drs.2016.109

Patel K, Jay R, Shahzad MW, Green W, Patel R (2016). A systematic review of approaches for calculating the cost of medication errors. European Journal of Hospital Pharmacy, 23 (5), 294-301

Patel, R., Green, W., Shahzad, M., Larkin, C. (2015). Barriers to engagement with mobile Clinical Decision Support (mCDS) software among junior doctors at a UK teaching hospital. Journal of Medical Inernet Research mHealth uHealth, 3(3):e80.

Wood, S., Burridge, M., Rudloff, D., Green, W., & Nolte, S. (2015). Dimensions and location of high-involvement management: fresh evidence from the UK Commission's 2011 Employer Skills Survey. Human Resource Management Journal, 25(2), 166-183.

Patel, R., Green, W., Martinez Martinez, M., Shahzad, M., Larkin, C. (2015). A study of Foundation Year doctors prescribing in patients with kidney disease at a UK renal unit: a comparison to other prescribers for the frequency, medicine associated, and nature of errors. European Journal of Hospital Pharmacy. doi:10.1136/ejhpharm-2014-000620.

Green, W. and Cluley, R. (2014). The field of radical innovation: making sense of organizational cultures and radical innovation, Industrial Marketing Management, 43(8), 1343-1350.

Green, W. & Cluley, R. (2014). Dealing with dissatisfaction: managing the tensions between innovation and creativity within a growing organization. Proceedings of the 21st International Product Design Management Conference (IPDMC2014), June 15-17, 2014. University of Limerick, Limerick, Ireland. ISSN: 1998-7374.

Green, W. & Cluley, R. (2014). Tweeting about knowledge work: the case of #agencylife, digital natives and new forms of resistance. Proceedings of the 32nd International Labour Process Conference (ILPC 2014), April 7-9, 2014. King's College London, London, UK.

Bagalkot, N. L., Green W., Lutz, P. A. (2013) Memoryscape: Designing with Senior Citizens as Memory Meditation. In: Andreas Holzinger, Martina Ziefle, Martin Hitz, Matjaz Debevc (Eds.): Proceedings of Human Factors in Computing and Informatics - First International Conference, SouthCHI 2013, Maribor, Slovenia, July 1-3, 2013. Springer 2013 Lecture Notes in Computer Science, pp601-608, ISBN 978-3-642-39061-6.

Green, W. (2013) Ambiguity in user-centred design. In proceedings of Irish Human-Computer Interaction conference, iHCI 2013, June 12–13th, 2013, Dundalk, Ireland.

Green, W. (2013). Critical Management in Practice: critique, reflection and enhanced student experience. The ABS Learning & Teaching Conference 2013.

Christou, G., Law, E., L.-J., Green, W., & Hornbæk, K. (2011). Reality-based interaction evaluation methods and challenges. International Journal of Human-Computer Studies, 69,1-2, January-February 2011, 1-2.

Hoonhout, H.C.M., Caplan, S., Green, W., Watts-Perotti, J., and Rogers, W. A. (2010). User-Centered Methods For New Product Concept Development. Proceedings of the Human Factors and Ergonomics Society 54th annual meeting, 1802-1807. San Francisco: HFES.

Green, W., and de Ruyter, B. (2010). The design and evaluation of interactive systems with perceived social characteristics. International Journal of Artificial Intelligence & Society, 25,2 203-210.

Christou, G., Law, E., L.-J., Green, W., and Hornbæk, K. (2009). Challenges in Evaluating Usability and User Experience of Reality-Based Interaction. Proceedings of the CHI ’09 Conference on Human Factors in Computing Systems, 4811-4814. Boston: ACM.

Green, W., Dunn, G., and Hoonhout, J. (2008). Developing the Scale Adoption Framework for Evaluation (SAFE). Proceedings of Meaningful Measures: Valid Useful User Experience Measurement (VUUM 2008), 49-55. Reykjavik, Iceland. ISBN: 978-2-917490-02-0


Green, W., Newsinger, J. (2015). Disabled children and young people: Engagement in arts and culture in the East Midlands in an environment of restrained resources. Report prepared for EMBridge: The Mighty Creatives. https://www.themightycreatives.com/disabled-children-and-the-arts & https://lra.le.ac.uk/handle/2381/32371

Related website: Stories of Inclusive Arts (2015). A selection of stories by people from arts organisations that participated in the Disabled children and young people research. http://www.storiesofinclusivearts.com/

Patel, R., Green, W., Martinez, M., Fores, M., Jay, R., Mandalia, R., Lim, M., Shahzad, W. (2014) Effective Prescribing Insight For the Future: A blend of face-to-face teaching and feedback with technology-enhanced learning to increase the prescribing competence and performance of junior doctors. Report prepared for NHS: Health Education East Midlands. February 2014.

Wood, S., Burridge, M., Green, W., Nolte, S., Rudloff, D., Luanaigh, A. N., (2013). UK Commission for Employment and Skills: High Performance Working in the Employer Skills Surveys. Evidence Report 71, July 2013.

Wood, S., Burridge, M., Green, W., Nolte, S., and Rudloff, D. (2013). Final Report to UK Commission on the Survey Analysis of High Performance Working Indicators. Unpublished Report. University of Leicester, School of Management.

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