Dr William Darler

Lecturer in Marketing

Will DarlerContact details

Personal details

I was appointed as a Lecturer in Marketing at the University of Leicester School of Business in 2017 after holding positions as a Marie Curie Research Fellow and a Research Assistant at Nottingham University Business School. I studied for my PhD in Digital Economy at the Horizon Centre for Doctoral Training in the University of Nottingham where I also worked as a Teaching Assistant on a variety of marketing modules.

Working with businesses

I have successfully obtained Innovate UK funding to create software to help businesses to use their data more effectively and am very interested in talking to and businesses who would like to carry out technology-focused projects in the areas of: Artificial intelligence or big data, smart or connected products (smart cities, smart homes or autonomous vehicles), or augmented reality technologies. I have extensive experience using SQL, R and Python for data mining and predictive analytics and am happy to be contacted for contract consultancy or corporate training (professional development).


MN7010 – Principles of Marketing (MSc Marketing – module leader)

MN7012 – Research Methods for Marketing (MSc Marketing - lecturer)

MN7013 – Marketing Strategy and Innovation (MSc Marketing – lecturer)

MN2112 – International Marketing Communications (BA Marketing – module leader)

Administrative responsibilities

Knowledge Exchange Lead – University of Leicester Business School

Curriculum Committee Member - Marketing


My research spans the disciplines of data science, marketing and consumer behaviour. I have worked on projects with multinational retailers, online marketplaces and professional sports teams, using big data sets to predict consumer behaviour and improve business performance. I am interested in research that has real-world impact, helping managers, businesses and governmental institutions use data and new technology effectively.


I would like to supervise business and management students who are interested in the following topics:

  • Retail (specifically, predictive analytics or the use of new technology in retail).
  • Smart cities and the future of the high street.
  • Video gaming and e-sports analytics.
  • Sports analytics (consumer behaviour, attendance prediction).
  • Augmented and virtual reality.


Share this page:

Contact Details

School of Business
University of Leicester
University Road



AccessAble logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has detailed accessibility guides for the Astley Clarke Building and the Ken Edwards Building.