Dr Precious Orhie Akponah

Teaching Fellow in MarketingDr Precious Akponah

Contact details

Personal details

BSc (Hons.), MSc, PhD, PGCert.HE, FHEA, ILM, MCIM, CMBE
I joined the University of Leicester, School of Business in 2018 as a Teaching Fellow in Marketing after working as a Graduate Teaching Assistant and University Teacher five years prior. I hold an MSc in Marketing (with distinction) and a PhD in Marketing from the University of Leicester, School of Business. I also an Associate Fellow of the Higher Education Academy.

Teaching

I lead the postgraduate module MN7010 Principles of Marketing; the third-year undergraduate module MN3106 The Production and Consumption of Culture and the postgraduate flexible learning module MN7570 Marketing Theory.

Other modules I am contributing to include among others:
  • MN3103 Doing Qualitative Research: Collection Qualitative Data
  • MN3104 Doing Qualitative Research: Analysing Qualitative Data
  • MN7404 Marketing Management
  • MN7704 Managing International Marketing Communication, Brand and Relationship

Administrative responsibilities

Chair UBE Black Excellence
Marketing and Recruitment Representive
Personal Tutor (undergraduate and postgraduate)

Research

When we think of ‘rubbish and waste disposal’ we usually relegate it to the final stage of consumption. That is, we buy stuff, consume and dispose of them. The problem with this approach is that it fails to capture the social processes that are involved in wasting and how these processes are mired in social, cultural, economic and political entanglements. My work explores these processes, specifically the practices that are enacted and performed during the organisation of rubbish. I call it organisation rather than management because the latter presents rubbish as something that should be kept away, out of sight. However, my research exposes how millions of the world poorest make a living by organising, collecting, sorting and recycling rubbish. It exposes the struggles and successes about the people participating in this work, the conditions and the contexts’ in which this occurs. My research shows that waste disposal follows a recursive process and that wasting does not represent ‘a final act of closure’. Instead, it charts the transformative potential of rubbish, whereas a category of emptied values is capable of being ‘reinstated’ to a valuable material through processes of re-use, upcycling, and transformations. In this way, my research agenda aims to generate specific impact relating to the manner in which rubbish sustains livelihoods, often of those facing social exclusion, as well as enabling the regeneration of societies, particularly in the African context, in particular, in consultation with policymakers determining the contributions of the informal waste economy to the development of the formal economy.

Research Approach
I am committed to engaging with a methodology that demands the use of innovative methods (building upon visual, sensory and auto form of ethnography with rhythmanalysis perspective) for capturing the taken-for-granted aspects of practices. Ultimately I work to make an original contribution to consumer research by exposing a new lens for capturing the nonrepresentational elements of practices, particularly those that relate to everyday life. In this way, my approach is quite eclectic, combining theoretical perspectives from human geography, anthropology, sociology, and marketing.

Supervision

  • MN7020: MSc Marketing Dissertation Supervision
  • MN3103: BA Management Dissertation Supervision

Publications

Akponah, P.O.; Lai, A.L.; Higgins, M. 2020. In the Flow: Materiality, Value and Rubbish in Lagos. In Argo, J.; Lowrey, T.M.; Schau, H. (Eds.). European Advances in Consumer Research, Association for Consumer Research.

Share this page:

Contact Details

School of Business
University of Leicester
University Road
Leicester
LE1 7RH

ulsb@le.ac.uk

Accessibility

AccessAble logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has detailed accessibility guides for the Astley Clarke Building and the Ken Edwards Building.