Dr Jennifer Smith Maguire

Associate Professor in Cultural Production and Consumption

Contact details

  • Tel: +44 (0)116 294 4691
  • Office: Room 020, Fielding Johnson Building
  • Office hours: Semester 1 at Brookfield, Mallard GF 0.05, 11.15 am - 1.00 pm

Personal details


Jennifer has a BA of Arts and Science and an MA in Sociology from McMaster University (Canada), and a PhD in Sociology from the City University of New York Graduate Center. Jennifer joined the University of Leicester in 2003; prior to becoming a member of the School in 2013, she was a lecturer in the Department of Media and Communication, and prior to that in the Department of Sociology.




My research focuses on the intersection of processes of cultural production and consumption in the construction of markets, tastes and value. Major areas of interest include:

  • cultural intermediaries as taste makers and key market actors in the cultural economy of goods and the study of consumption as a cultural field;
  • the production and consumption of provenance as a form of value in the cultural fields of super-premium wine, craft beer and local food;
  • the construction of new regimes of good taste in contemporary urban China;
  • the commercial fitness field, and the construction of the value of the fit body.

I am part of the leadership team of the University of Leicester’s CAMEo: the Research Institute for Cultural and Media Economies; co-leader of the 'Craft and the Artisanal' research cluster of the Drinking Studies Network; and Chair (2018-19) of the American Sociology Association Consumer and Consumption Section.


Current PhD studentsQicong Zhang (provenance and the Chinese cultural production and consumption of luxury goods; PhD, full time)); Héla Hassen (gift exchange and digital food media; PhD full time); David Cockayne (the practices and performativity of football marketers); Janice Turner (athlete and the Ironman brand community).

Recent completions: Thomas Rowell (the pub experience: mapping the intangibles of the Everards service brand (funded MPhil, full time)); Fawn Harrad (the watering hole: the social ecology of consumption in Everards’ public houses (funded MPhil, full time)); Helen Goworek (product development and sustainable consumption in the clothing market); Jennifer Cole (the cultural production and consumption of thrift in food magazines (PhD); Hyewon Choo (the cultural production and consumption of the fit body in South Korea (PhD).


Selected publications

(Open Access versions of articles are available in the Leicester Research Archive; ORCID id 0000-0002-8990-2371)

Smith Maguire, J. 2019. [accepted for publication] Media Representations of the Nouveaux Riches and the Cultural Constitution of the Global Middle Class. Cultural Politics. 15(1).

Smith Maguire, J. 2019. [in press] Natural wine and the globalization of a taste for provenance. In D. Inglis & A. Almila (Eds) The Globalization of Wine: The Transnationalization and Localization of Production and Pleasure. London: Bloomsbury.

Spielmann, N., Smith Maguire, J. & Charters, S. 2018. Product Patriotism: How Consumption Practices Make and Maintain National Identity. Journal of Business Research. Online first; in press.

Smith Maguire, J. 2018. Wine, the authenticity taste regime and rendering craft. In E. Bell, G. Mangia, S. Taylor & M.L. Toraldo (Eds). The Organization of Craft Work: Identities, Meanings and Materialities. London: Routledge.

Smith Maguire, J. 2018. The taste for the particular: A logic of discernment in an age of omnivorousness. Journal of Consumer Culture. 18(1): 3-20. [DOI: 10.1177/1469540516634416]

Smith Maguire, J. 2018. Taste as market practice: The example of ‘natural’ wine. In A. Venkatesh, S. Cross, C. Ruvalcaba & R. Belk (Eds). Consumer Culture Theory Research In Consumer Behavior, 19: 71-92. Bingley, West Yorkshire, Emerald Publishing.

Smith Maguire, J. (Ed). 2017. Food Practices and Social Inequality: Looking at Food Practices and Taste Across the Class Divide. London: Routledge.

Smith Maguire, J. 2017. Wine and China: Making sense of an emerging market with figurational sociology. In J. Connolly & P. Dolan (Eds) The Social Organisation Of Marketing: A Figurational Approach To People, Organisations, And Markets, pp. 31-59. Basingstoke: Palgrave Macmillan.

Smith Maguire, J., Watson, D. & Lang, J. 2017. The question of ‘alternatives’ within food and drink markets and marketing. Special Issue. Journal of Marketing Management. 33(7/8). DOI: 10.1080/0267257X.2017.1328906

Smith Maguire, J., Bain, J., Davies, A., Touri, M. (2017) Storytelling and Market Formation: An Exploration of Microbrewers in the UK. In:
 N. Chapman, J.S. Lellock and C. Lippard (Eds) Untapped: Exploring the Cultural Dimensions of Craft Beer, pp. 19-38. West Virginia University Press.

Smith Maguire, J. & Zhang, D. (2016) Shifting the focus from consumers to cultural intermediaries: An example from the emerging Chinese fine wine market. In D. Rinallo, N. Özçaglar-Toulouse & R. Belk (Eds) Consumer Culture Theory: Research In Consumer Behavior, pp. 3-28. Emerald Publishing. [Honourable Mention, Best Competitive Paper Award, Consumer Culture Theory Conference, Lille, 2016.]

Smith Maguire, J. (2016) The taste for the particular: A logic of discernment in an age of omnivorousness. Journal of Consumer Culture. Online First. DOI: 10.1177/1469540516634416.

Smith Maguire, J. (2016) Consumption of Leisure. In M. Keller, B. Halkier, M. Truninger, T. Wilska (Eds) Routledge Handbook on Consumption, pp. 420-30. London: Routledge.

Smith Maguire, J. (2016) Looking at food practices and taste across the class divide. Food, Culture and Society. Special Issue on 'Food Practices and Social Inequality' (edited by J. Smith Maguire). 19(1): 11-18. DOI: 10.1080/15528014.2016.1144995.

Smith Maguire, J. 2015. Aesthetics as market devices: Taste as a logic of and for practice in the natural wine market. Paper for the 'Everyday Aesthetics and the Cultural Industries in a Globalizing World' research workshop, University of Amsterdam, 20-21 August.

Smith Maguire, J. 2015. Authenticity is the new luxury?: Market myths and the reproduction of consumer culture. American Sociology Association Conference, Chicago, August.

Smith Maguire, J. & M. Lim. 2015. Lafite in China: Media Representations of Wine Culture in New Markets. Journal of Macromarketing. 35(2): 229-42.

Smith Maguire, J. 2014. Terroir today: The taste for the particular and the making of good taste. Discover Society. Issue 14.

Smith Maguire, J. & J. Matthews (Eds). 2014. The Cultural Intermediaries Reader. London: Sage.

Smith Maguire, J. Bourdieu on Cultural Intermediaries. In: The Cultural Intermediaries Reader, pp. 15-24. London: Sage.

Smith Maguire, J. 2013. Provenance as a Filtering and Framing Device in the Qualification of Wine. Consumption, Markets and Culture. 16(4): 368-91.

Smith Maguire, J. & D. Hu. 2013. Not a Simple Coffee Shop: Local, Global and Glocal Dimensions of the Consumption of Starbucks in China. Social Identities: Journal for the Study of Race, Nation and Culture. 19(5): 670-84.

Smith Maguire, J. P. Strickland & W. Frost. 2013. Familiness as a Form of Value for Wineries: A Preliminary Account. Journal of Wine Research. 24(2): 112-127.

Strickland, P., J. Smith Maguire & W. Frost. 2013. Using Family Heritage to Market Wines: A Case Study of Three New World‘ Wineries in Victoria, Australia. International Journal of Wine Business Research. 25(2): 125-37.

Smith Maguire, J. & J. Matthews. 2012. Are We All Cultural Intermediaries Now? An Introduction to Cultural Intermediaries in Context. European Journal of Cultural Studies. 15(5): 551-62.

Smith Maguire, J. and J. Matthews. 2010. Cultural Intermediaries and the Media. Sociology Compass. 4(7): 405–416.

Smith Maguire, J. 2010. Provenance and the Liminality of Production and Consumption: The Case of Wine Promoters. Marketing Theory. 10(3): 269-82.

Smith Maguire, J. 2008. Fit for Consumption: Sociology and the Business of Fitness. London: Routledge.

Smith Maguire, J. 2008. The Personal is Professional: Personal Trainers as a Case Study of Cultural Intermediaries. International Journal of Cultural Studies. 11(2): 203-221.

Smith Maguire, J. 2008. Leisure and the Obligation of Self-Work: An Examination of the Fitness Field. Leisure Studies. 27(1): 59-75.

Smith Maguire, J. & K. Stanway. 2008. Looking Good: Consumption and the Problems of Self-Production. European Journal of Cultural Studies. 11(1): 63-81.

Zukin, S. & J. Smith Maguire. 2004. Consumers and Consumption. Annual Review of Sociology, 30: 173-97.



For further information, including Open Access material, see:

  • Leicester Research Archive
  • Academia
  • Scaling Out: Thinking About Sustainability, Food and Fashion
  • The Social Science of the World in 100 objects – The Glass of Wine
  • Buy Nothing Day: Critical Management in Action
  • YouTube

    RMS Research: Interview of Jennifer Smith (YouTube)

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