Dr Jennifer Cole-Wright

Dr Jennifer ColeLecturer in Marketing

Contact details

  • Tel: +44 (0)116 223 1828
  • Office: Room 0.29, Teaching Centre, Brookfield
  • Office hours: Tuesday 1.00 pm - 3.00 pm by appointment only (please log on sign-up sheet on office door)

Personal details

I started at the University of Leicester as an undergraduate student in 2005 in the Department of Media and Communication where I completed my BSc in Media, Communication and Society before moving on to the MSc in Media and Communication Research Methods. Following this, I was awarded a Graduate Research Assistant scholarship where I worked as a research assistant on a number of projects alongside studying for my PhD. I was awarded my PhD titled ‘Thrift and the value of scarce resources’ in February 2015. I joined the School of Management (now School of Business) in September 2015 as a teaching fellow having previously worked in both the School of Management and Department of Media and Communication at the University of Leicester as a part-time associate tutor.


I will be contributing to teaching on marketing, consumer research and research methods modules, and dissertation supervision at both undergraduate and postgraduate level. Including:

Semester 1:

  • MN3121 Survey Research for Management Studies (Module Lead)
  • MN3122 Quantitative Research for Management Studies (Module Lead)
  • MN7010 Principles of Marketing (Team Lecturer)
  • MN7016 Consumption and the Creative Industries (Team Lecturer)

Semester 2:

  • MN3130 Cultural Producers of Taste (Module Lead)
  • MN7017 Strategies for Creative Marketing and Innovation (Module Lead)

Dissertation Supervision:

  • Campus based (undergraduate and postgraduate)
  • Distance learning (MSc/MBA)


My research interests include cultural consumption and production, and understanding how value formation occurs through these processes. My research draws on cultural studies, consumer research and new economic sociology. Specific fields of interest include concepts of thrift, lifestyle media, and food practices.

I am a member of the British Sociological Association Food Study Group and the University of Leicester’s Cultural Production and Consumption Research Group.


I am keen to hear from potential PhD candidates whose topics reflect my research interests broadly around the following areas:

  • Food culture and practicess
  • Cultural value
  • Cultural production, including work focused on cultural intermediary occupations
  • The cultural economy and the creative industries


I am currently working on a number of publication outputs based on my PhD research and am awaiting the outcome of recent submissions.

Cole, J. (2017) ‘The public and private faces of food activism in the fight against childhood obesity in the UK’ in Reily et al (Eds). 2017. Politics, protest, emotion: Interdisciplinary Perspectives, Press Books.

Cole, Jennifer (2015) ‘Making over practice: Using food magazines to make over food consumption practices’ International Journal of Cultural Studies, vol.18(3): 287-290.

Dickinson, Gunter, Matthews & Cole (2013) ‘The impact of amended controls on the advertising of infant formula in the UK: findings from a before and after study’, International Journal of Health Promotion and Education, Vol.51:1, 11-22.

Gunter, Dickinson, Matthews & Cole, (2013) ‘Formula manufacturers’ web sites: are they really non-compliant advertisements?’ Health Education, Vol. 113: 1, pp.18 – 27

Conference papers

‘Food writers as ‘proxy consumers’: the self as a device for occupational legitimacy.’ Presented at CAMEo Mediating Cultural Work: Texts, Objects & Politics, Stamford Court, University of Leicester, 6th – 8th September 2017.

‘Managing conflicting obligations: Negotiating the value of thrift in domestic food provisioning.’ Presented at European Sociological Association - 13th ESA Conference (Un)Making Europe Capitalism, Solidarities, Subjectivities. Athens, 29th – 1st September 2017.

‘A case study of consumption amongst readers of Food Magazines: Consuming magazines, food and the cultural value thrift’. Presented at European Sociological Association - 11th ESA Conference Crisis, Critique and Change, Turin, 28th – 31st August 2013.

‘Cooking up, Plating up, and Eating the Cultural Value of Thrift: Exploring thrift through the lens of food magazines’. Poster presentation at the Consumer Culture Theory Conference, Saïd Business School, University of Oxford, 16th – 19th August 2012.

‘Cultural intermediaries: The role of food magazine writers in shaping, defining and legitimising the cultural value of thrift’. Presented at the British Sociological Association Annual Conference 2012: Sociology in an Age of Austerity, University of Leeds, 11 – 13th April 2012.

‘Representations of thrift in food magazines: An analysis of BBC Good Food and Delicious’. Presented at Thinking with Food: An Ideas Exchange, University of Leicester, 28th September 2011.

‘The cultural values and discourses of thrift in food magazines’. Presented at Austere Cultures, Cultures of Austerity: Reactions to the Erosion of Critical Spaces, Leeds Metropolitan University, 8th- 9th September 2011.

‘Thrifty Messages in Contemporary Food Magazines’. Presented at the British Sociological Association Annual Conference 2011: 60 Years of Sociology, London School of Economics, 6-8 April 2011.

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Contact Details

School of Business
University of Leicester
University Road



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