Professor James Devlin

Dean, School of BusinessJames Devlin

Professor of Financial Services Marketing and Consumption

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Personal details

Prior to joining academia in 1991, I worked for 6 years in the retail financial services industry. I have also worked at the University of Nottingham (1991-1997 and 2003-2019), University of Nottingham Malaysia Campus (2000-2003) and the City University Business School (1997-2000).  I also served as a Trustee/Member of the Board of Governors of the London Institute of Banking and Finance (formally ifs University College) from 2012 to 2018. Recently, I was appointed to the Academic Advisory Board of the Faculty of Economic and Management Sciences at the University of the Free State, Bloemfontein, South Africa. Outside of work I am a keen cyclist and a qualified rugby union youth coach and referee.


I have taught most aspects of marketing strategy and management, with a focus on services marketing, as well as quantitative research methods. More recently, my teaching has focused specifically upon marketing ethics, and consumer behaviour and decision making in financial services. Currently my teaching is limited due to me serving as Dean.


My main research interested are consumer decision making and behaviour in financial services, policy issues in financial services and marketing financial services generally. I also have a strong interest in professionalism, ethics and trust in financial services. I also research more general marketing-related issues.

I have managed or been involved in specific research projects with a total value in excess of £300,000 and I have worked with HM Treasury, the Thoresen Review (on behalf of HM Treasury), Financial Services Authority and the Office of Fair Trading on a number of policy related issues, both in a consultancy capacity and as a member of expert panels. I also served as Research Director for the Financial Services Research Forum and helped raise over £200,000 annually for a number of years to fund research projects and academic/practitioner conferences. I also served as Director of the Centre for Risk, Banking and Financial Services (now the Global Centre for Banking and Financial Innovation). I am a member of the Chartered Institute for Securities and Investment and a member of the Institute for Financial Services.

Selected publications

Chen, T, Ma, K, Bian, X, Zheng C and Devlin, J F (2018) “Is High Recovery More Effective than Expected Recovery in Addressing Service Failure? – A Moral Judgment Perspective” Journal of Business Research, 82 (January), pp 1-9 (20%)

Nath, P, Devlin, J and Reid, V (2018) “The effects of online reviews on service expectations: Do cultural value orientations matter?” Journal of Business Research, 90 (September), pp 123-133 (40%)

Chadwick, S, Devlin, J F, Sekhon, H and Roy, S (2017) “Corporate image and a sport’s governing body” Forthcoming in Services Industries Journal (25%)

Reid, V, Devlin, J F and Nath, P (2016) “Expectation Formation in the Case of Newer Hotels: The Role of Advertising, Price and Culture” Journal of Travel Research, 52(2), pp261-275. (40%)

Roy, S K, Devlin, J F and Sekhon, H (2015) “The Impact of Fairness on Trustworthiness and Trust in Banking” Journal of Marketing Management, 31, 9, pp. 996-1017. (40%)

Sekhon, H, Ennew, C T, Kharouf, H and Devlin, J F (2014) “Trust and Trustworthiness: Influences and Implications” Journal of Marketing Management, 30(3/4), pp 409-430 (25%)

Ashby, S, Peters, L and Devlin, J F (2014) “When an Irresistible Force Meets an Immovable Object: The Interplay of Agency and Structure in the UK Financial Crisis”, Journal of Business Research, 67(1), pp 2671-2683 (20%)

Devlin, J F, Roy, S K and Sekhon, H (2014) “Perceptions of Fair Treatment in Financial Services: Development, Validation and Application of a Fairness Measurement Scale” European Journal of Marketing, 48(7/8), pp 1315-1322 (50%)



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