Dr Mandi Jamalian

Teaching Fellow in MarketingDr Mandi Jamalian


  • Tel: TBC
  • Email: mandi.jamalian@leicester.ac.uk
  • Office: Room 1.08, Mallard House, Brookfield
  • Office hours: Module Leader Friday 10:00am via Blackboard Collaborate, UG Stream Tutor Wednesday 11:00am - 1:00pm via Teams or by appointment (please email)
  • LinkedIn details: www.linkedin.com/in/mandijamalian

Personal details

I hold a BSc degree in Industrial Management from Tehran’s Azad University and an MSc in Tourism Management from the University of Surrey. I joined the University of Leicester as a PhD researcher in November 2015. Prior to taking up my current post as a Teaching Fellow, I worked as a Graduate Teaching Assistant for four years alongside studying for my doctoral research. I am currently an Associate Fellow of the Higher Education Academy (AFHEA).


  • MN7010 Principles of Marketing (MSc Marketing)
  • MN7013 Marketing Strategy and Innovation (MSc Marketing)
  • MN7042 Advanced Issues in Marketing (MSc Marketing)
  • MN7014 Marketing places and beyond (MSc Marketing for Places and Tourism)
  • MN7331 International Marketing (MSc International Management)
  • MN7404 Marketing Management (MSc Management)
  • MN3119 Service Marketing (Undergraduate Final Year)
  • MSc Extended Project supervision

Administrative responsibilities

Personal Tutor on Masters programmes

Undergraduate Stream Tutor


I am broadly interested in human and cultural geography, geographies of tourism, heritage and cultural studies. My PhD thesis titled ‘A More-Than-Representational Understanding of Dark Tourism Places’ explored how places of death and their meanings are produced, consumed and reconstructed through the embodied practices in and around them. The findings from this study add to a growing body of literature on dark tourism and enhance our understanding of place consumption. Continuing along the same line, my current research is focused on the representations, consumption and co-production of places.

I am a founding member of the University of Leicester’s Tourism and Place Making research group (TAPLAM).


I am interested in supervising PhD research in the following areas:

  • Tourism consumption and practice
  • Place identity and place attachment
  • Place marketing and tourism development
  • Consumer behaviour in tourism
  • Ethnography of place


Jamalian, M., Kavaratzis, M., & Saren, M. (2020). A happy experience of a dark place: Consuming and performing the Jallianwala Bagh. Tourism Management, 81, 104168.

Lopez Andreu, M., Papadopolous, O., & Jamalian, M. (2019). How has the UK hotels sector been affected by the fissuring of the worker–employer relationship in the last 10 years? Director of Labour Market Enforcement: London. Pp. 1-58. [Commissioned report]

Paper Presentations

Jamalian, M., Kavaratzis, M. and Saren, M. (2019) Tourist Photography: The experience of visitors at the Jallianwala Bagh Massacre Memorial, paper presented at the Travel and Tourism Association Europe 2019 Conference, 7-10 April, Bournemouth, UK.

Jamalian, M., Kavaratzis, M. and Saren, M. (2019) A place for remembrance, rest and selfies, paper presented at the 6th Corfu Place Marketing and Branding Symposium, 6-10 May, Corfu, Greece.

Artwork Presentations:

IPBA Art Gallery (2019). It’s a dark but a happy place. University of Thessaly, Volos, Greece

Images of Research competition (2018). In Search for Inner Peace. University of Leicester. [Katherine May People’s Choice Award Winner]

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Contact Details

School of Business
University of Leicester
University Road



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